NATIVE ADVERTISING AWARDS 2021
SHORTLIST

The Native Advertising AWARDS 2021 Shortlist

The Native Advertising Awards are presented by The Native Advertising Institute. The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 34 categories under the themes: Organisation, strategy, channels, and formats. The Native Advertising Awards honor print and digital native advertising and it is the largest international award program dedicated to native advertising.

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All winners were announced on January 27th, 2021 at an online award ceremony. Watch the online award show here.


ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

  • 24Sata
  • TV 2 Branded Content
  • Seznam Brand Studio

Native Advertising Agency/Studio of the Year (over 20 employees)

  • The Huddle Room
  • Morning Studio
  • Schibsted Brand Studio

Native Advertising Platform/Network of the Year

  • Dianomi
  • Outbrain
  • Nativo

Native Advertising Marketer of the Year

  • Josefine Kvarnström
  • Ante Franotović
  • Andy Sitta

Brand of the Year

  • Equinor
  • Svanen
  • Association 'You Are Not Alone'

STRATEGY

Best Native Advertising Strategy

Campaign: Climate and Energy – easily Explained: How podcast became the answer to Equinor's complex communication task
Publisher/Agency: Schibsted Partnerstudio
Brand: Equinor

Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone'

Campaign: 'Rejsen' (The Journey)
Publisher/Agency: Heartbeats
Brand: DSB

Most creative Native Advertising Campaign

Campaign: KIDS COOKING SHOW
Publisher/Agency: Aller Media Sweden
Brand: Mora Armatur

Campaign: Uncover Art Macao
Publisher/Agency: Morning Studio
Brand: Macao Government Tourism Office

Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

Most effective Native Advertising Campaign

Campaign: More Than Just Cars
Publisher/Agency: Schibsted Partnerstudio
Brand: Biltema

Campaign: Take 10 to play
Publisher/Agency: Immediate Media Co.
Brand: LEGO

Campaign: #Pinkypromiss
Publisher/Agency: 24Sata
Brand: Association 'You Are Not Alone

Best integrated Program (Omni-channel integration)

Campaign: An Extraordinary Beginning with Ainu
Publisher/Agency: Sanoma Media
Brand: Ainu

Campaign: #makingmemories
Publisher/Agency: Roularta Brand Studio
Brand: C&A Belgium

Campaign: Blind Gekocht - VELUX - Crossmedia Format Approach
Publisher/Agency: The Pool
Brand: VELUX Belgium

Best Native Advertising Program B2B

Campaign: Bayanihan Country
Publisher/Agency: The Huddle Room
Brand: San Miguel Foods INC. 

Campaign: Lock Down? Stand Up!
Publisher/Agency: Content Republic (Trustmedia)
Brand: De Tijd (The Time) and L’Echo

Campaign: Defining Factors with BlackRock
Publisher/Agency: Bloomberg Media
Brand: BlackRock

Best Native Advertising Program B2C

Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

Campaign: Exclusive Preview Showing of HBO Nordic Series on Ekstra Bladet
Publisher/Agency: Ekstra Bladet/Carat
Brand: HBO Nordic

Campaign: Climate and Energy – easily Explained: How podcast became the answer to Equinor's complex communication task
Publisher/Agency: Schibsted Partnerstudio
Brand: Equinor

Best use of Native Advertising on a Small Budget

Campaign: #pinkypromiss
Publisher/Agency:
24Sata
Brand:
Association 'You Are Not Alone

Campaign: Living Neighborhoods
Publisher/Agency:
Seznam Brand Studio
Brand:
Crestyl

Campaign: Driven by Passion
Publisher/Agency: Børsen Creative
Brand: Alfa Romeo/Fiat Denmark

Best Native Advertising User Activation Campaign

Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone

Campaign: Sponsors of Brave Campaign
Publisher/Agency: BrandStudio.24
Brand: Adcock Ingram OTC

Campaign: Chill&Grill 
Publisher/Agency: 24sata
Brand: Podravka

FORMAT

Best Use of Infographic

Campaign: A1 eSports - Gamers in Austria
Publisher/Agency: COPE Content Performance Group
Brand: A1 Telekom Austria AG

Campaign: Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo

Best use of video

Campaign: John Mayer Goes Outside
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover

Campaign: Tokyo's Undying Love For Sport
Publisher/Agency: T Brand Studio
Brand: Tokyo Metropolitan Government

Campaign: DHL 50th Anniversary
Publisher/Agency: CNN Create
Brand: DHL

Best use of text

Campaign: Living Neighborhoods
Publisher/Agency: Seznam Brand Studio
Brand: Crestyl

Campaign: Be(a)ware
Publisher/Agency: 24Sata
Brand: Croatian Chamber of Commerce: Association of beer, malt, and hop producers

Campaign: The City of Silence
Publisher/Agency: Schibsted Brand Studio
Brand: Renault

Best series of sponsored articles

Campaign: Be(a)ware
Publisher/Agency: 24sata
Brand: Croatian Chamber of Commerce: Association of beer, malt, and hop producers

Campaign: Discover Slovenia
Publisher/Agency: T Brand Studio
Brand: Slovenian Tourist Board

Campaign: A summer on the road: How we made Circle K the preferred choice for families traveling with children
Publisher/Agency: Schibsted Partnerstudio
Brand: Circle K Norway AS

Best design

Campaign: A1 eSports - Gamers in Austria
Publisher/Agency: COPE Content Performance Group
Brand: A1 Telekom Austria AG

Campaign: Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo

Campaign: A Million More: Volvo Cars
Publisher/Agency: Schibsted Brand Studio
Brand: Volvo Cars

Best Series of Sponsored Videos

Campaign: Persevering Preservations: Singapore Stories | Singapore Tourism Board
Publisher/Agency: Morning Studio
Brand: Singapore Tourism Board

Campaign: Gala Concert powered by isla® med voice
Publisher/Agency: Ad Alliance
Brand: Isla®

Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV2 Branded Content and Drum CPH
Brand: Det Kriminalpræventive Råd

CHANNEL

Best Use of Influencer

Campaign: Renault Talisman at Forum Alpbach
Publisher/Agency: COPE Content Performance Group
Brand: Renault Österreich GmbH

Campaign: To Swan - How to Make Swedes More Eco Friendly
Publisher/Agency: Aller Media Sweden
Brand: SVANEN

Campaign: NutriSerye
Publisher/Agency: Huddle Room
Brand: Nutri Chunks Pet Care

Best Use of Facebook

Campaign: AgrE-Commerce
Publisher/Agency: The Huddle Room
Brand: BMEG Hogs and Gamefowl Team, San Miguel Foods Inc. / AIBC

Campaign: 11,000+ New customers in one day using native ads
Publisher/Agency: N365 Group
Brand: Lottoland

Campaign: Plan International Sweden
Publisher/Agency: N365 Group
Brand: Plan International Sweden

Best Use of Print Media

Campaign: 5 Companies Radically Shaped by the Faith of Their Owners
Publisher/Agency: Chistianity Today
Brand: C12

Campaign: An Extraordinary Beginning with Ainu
Publisher/Agency: Sanoma Media
Brand: Ainu

Campaign: VDAB
Publisher/Agency: DPG Media NV
Brand: VDAB

Best Use of AFP Broadcast

Campaign: Alkohol & Samfund in GO' Morgen og Aften
Publisher/Agency: TV 2 Branded Content and Drum CPH
Brand: Alkohol & Samfund

Campaign: LG Signature
Publisher/Agency: CNN Create
Brand: LG

Campaign: Defining Factors with BlackRock
Publisher/Agency: Bloomberg Media
Brand: BlackRock

Best Use of AFP Web TV

Campaign: Tea's Diaries
Publisher/Agency: 24sata
Brand: Zvijezda

Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV 2 Branded Content and Drum CPH
Brand: Det Kriminalpræventive Råd

Campaign: Helping Norway through the pandemic
Publisher/Agency: Schibsted Partnerstudio
Brand: The Norwegian directorate of health

Best Use of Online Media

Campaign: The mystery of the gray whale
Publisher/Agency: Rossiya Segodnya
Brand: Gazprom Neft

Campaign: Helping Norway through the pandemic
Publisher/Agency: Schibsted Partnerstudio
Brand: The Norwegian directorate of health

Campaign: Exclusive Preview Showing of HBO Nordic Series on Ekstra Bladet
Publisher/Agency: Ekstra Bladet/Carat
Brand: HBO Nordic

Best Use of Podcast

Campaign: 'Rejsen' (The Journey'
Publisher/Agency: Heartbeats
Brand: DSB

Campaign: Climate and Energy – easily Explained: How podcast became the answer to Equinor's complex communication task
Publisher/Agency: Schibsted Partnerstudio
Brand: Equinor

Campaign: That's Incredible, by Mamamia for Subaru
Publisher/Agency: Starcom
Brand: Subaru

Best Use of Native Advertising in Email

Campaign: Saxo bank - klar til at påbegynde din investeringsrejse
Publisher/Agency: Passendo
Brand: Saxo bank

Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association 'You Are Not Alone'