Meet New York Times, Google and POLITICO among many others. Although the Native Advertising Days conference is a new conference, the ambition with this international initiative is strongly reflected in the line-up of speakers, this year. We are both excited and humbled by the fact that so many good people have already agreed to join us for two amazing days dedicated to native advertising in Copenhagen, Denmark.
Over the next 14 weeks, we will be sharing speaker announcements, event stories and conference news with you here on the blog. Today, you’ll meet the first three speakers that will be joining us on stage at the Native Advertising Days.
Liz McDonnell – Director of Marketing – New York Times
Liz McDonnell is Director of Marketing at the New York Times and one of the spearheads behind the success of the native ad unit, T Brand Studio. The T Brand Studio is a result of the massive interest from advertisers looking to market their brands through the NYT platform. The T Brand studio is enjoying great success which is also reflected in the latest announcement of the opening a new UK office in London.
Nora Ziegenhagen – Head of Branding Solutions – Google Nordics
As Head of Branding Solutions at Google, Nora Ziegenhagen is responsible for bringing Google’s branding solution, primarily on YouTube, to market in order to help advertisers create more reach and impact online. Her sparkling personality and great insights on the native advertisement potentials that Youtube holds will be shared with the audience at Native Advertising Days.
Stephanie Loose – Executive Director of Branded Content – POLITICO
Stephanie Losee is the Executive Director of Brand Content for POLITICO. Previously, she was Managing Editor of Dell, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. Among other projects, she led the launch of Dell’s Paid Posts as the inaugural brand on The New York Times’ native advertising platform and spearheaded the launch of Dell’s news site, Tech Page One, which was recently expanded to become the brand front door for all of Dell. She is a former writer at Fortune and editor at PC Magazine.