The Native Advertising Days participants will be getting a run for their money, when MediaCom’s charismatic global head of MediaCom Beyond Advertising joins us on stage at the Native Advertising Days confernece in October.
He will be giving the participants a thorough lecture on how one of the World’s leading advertising agencies is working with native advertising these days.
James Morris looks after MediaCom Beyond Advertising, which is the specialist content marketing division now spanning 43 MediaCom offices worldwide including over 700 dedicated content specialists. Their product is content strategy, creation and distribution and their remit is to go beyond traditional advertising by offering clients content solutions, in things like branded content, media partnerships, events and experiential, broadcast sponsorship, social content and search engine optimization.
His role is to manage the network teams and guide our global clients to successfully navigate content marketing including Volkswagen Group, Coca Cola, Ebay, Shell, Bose, Mars, GSK, Sony, Dell and P&G.
James’ background is in TV production producing TV shows for the BBC, C4, Sky etc. He then entered the emerging digital world to lead a digital agency called Twofour Digital producing content and technology projects like the BBC iPlayer, HBO GO (Europe) and a series of award winning short campaign films DuPont and Ogilvy on BBC Worldwide