PostNord is one bold Nordic company that fearlessly dove head first into native advertising in the beginning of 2015. And this leading mail and communication service organisation has had an immense success with just that.
As part of a major rebranding process, they created a native advertising campaign intended to create awareness around the PostNord brand, drive traffic to their own website, help them postions themselves as experts in e-commerce, logistics and communication services and generate sales altogether. Quite an ambitious goal, one might say.
Yet, there is no doubt that this campaign worked for them.
But just how successful was this campaign? How was the strategic process around the project? And what learnings did PostNord walk away with?
We are pleased to announce PostNord’s head of content strategy, Pontus Staunstrup, as a speaker at this year’s Native Advertising Days conference in October. We are pretty sure that his insights will be a great inspiration to brand managers wanting to know more about the strategic and practical aspects of succeeding with native advertising.