Having graduated from Munich University with a Diploma in Political Science, History and Philosophy, Bettina’s first professional experiences were in vocational training during the exciting period after the fall of the Berlin Wall and Germany’s reunification. What followed were a first stint in publishing with Gruner+Jahr and media agency MMM in Hamburg, then a move to the rapidly ascending boomtown of Moscow in 1997, where Bettina continued her career in PR, media relations and event management with BBDO and Conde Nast Russia, followed by a decision in 2003 to start out on her own.
As the founder of R.S.V.P. – PR & Lifestyle Agency Bettina has ventured into new markets, setting up offices in S’pore and M’sia, and taken up the role of Publisher for Buro 24/7 in both these markets.
Today, Buro247.sg and its Malaysian sister-site Buro247.my are the leading online offerings for international lifestyle and luxury brands looking to promote products and services in the digital space. Native advertising, KOL management and influencer campaigns, social media marketing and new technologies have become the pivot for the creative minds that form R.S.V.P.’s teams in Moscow’s HQ as well as the SE Asian subsidiaries.
R.S.V.P. is a member of the Sermo network of international boutique agencies and the winner of the Sermo Award for the best native campaign for Hermes’ Cape Cod Collection in 2016.
Buro 24/7 won international acclaim for its Prada Dollhouse native campaign in 2017. Bettina invests all her energy and expertise into the development of a 360 signature approach merging the best of two worlds – the narrative power of editorials and the marketing expertise of the agency in order to create new formats of engaging storytelling.