Kolja Kleist is Director of Customer & Brand Management at BurdaForward, one of the leading digital Publishers and native pioneers in Germany. With over 10 years of experience in the media industry, Kleist leads today a team of 22 people and is responsible for the development of products and solutions for the digital advertising market. Prior to this, the Unit is working on integrative communication solutions in the company’s portfolio for customers and agencies. For the conception and implantation of Native Advertising campaigns for numerous well-known companies, Kleist’s team works close with the in-house “Partner Studio”. During the past years, the Director mainly pushed forward the topic of “Branded Content” at BurdaForward, because he knew about the trend that was going on in the digital ad market for the past years, which today makes him an experienced marketer-expert.
BurdaForward unites market-leading brands like Focus Online, Huffington Post Germany, CHIP as well as the digital marketer BurdaForward Advertising. BurdaForward reaches 33 million Unique Users which means 60% of the internet users in Germany (AGOF digital-facts 2015-12)