The overall goal is to generate revenues to Aftonbladet via smart and authentic integrations in the Uppdrag Mat-episodes – and creating effects for our clients; awareness, liking och conversions.
For Schibsted, this concept is an important part of the strategy to reach new target audiences by creating really tailor made native content.
And, at the same time, Schibsted needs to cherish the unique tone of voice, securing commercial integrations seamless, adding real value to the episodes.
Every commercial project is made by Mauri and Schibsted Brand Studio in close cooperation with the client.
Goals and objectives
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