The State of Content Marketing in Poland

The State of Content Marketing in Poland

Content Marketing is a global business - what happens in one country is rarely in isolation, and provides vital information about global trends and changes.

In collaboration with the Polish Content Marketing Association, we’re delighted to share this English translation of the annual Content marketing Report for Poland.

As a committed annual report, the insights shared from Poland provide a clear picture of changes and current trends within the industry.

What’s inside the report

• What budget decisions are being made about in relation to content marketing spend?
• Will companies pay more for quality?
• Which metrics matter, and how is this a change?
• How is quality engagement being measured?
• Are content strategies effective?
• What needs to change in the market?

Who should read this?

• Branded content directors
• Native advertising strategists
• Media company executives
• Publisher, editor, sales, or marketing leads