Aamir Allibhoy

Aamir Allibhoy is the General Manager of SRMG Labs, the Group’s award-winning in-house creative and innovation agency based in Riyadh. At the intersection of creativity, culture, and technology, Labs pioneers data-driven and immersive brand experiences that have earned recognition at Cannes Lions, Clio Awards, LIA and multiple regional award shows. With over two decades of experience in strategic brand building and disruptive marketing, Aamir blends global creative excellence with a deep understanding of regional culture to craft bold, insight-driven work. Before joining SRMG, he spent 21 years at Impact BBDO, where he led major campaigns for brands including PepsiCo, YUM! Brands, Emirates Airline, and the Misk Foundation, and launched BBDO Pakistan in 2012. He later served as Chief Marketing Officer at Tim Hortons Middle East, spearheading the brand’s repositioning and expansion across Saudi Arabia. At SRMG Labs, Aamir leads the agency’s strategic vision and creative output, driving its mission to shape culturally resonant, tech-enabled storytelling across the region.