Chris Chappel

Chris Chappel leads branded content at The Washington Post, where he shapes the overall strategy and vision for its custom storytelling. He oversees how brands show up across The Post’s trusted media ecosystem, ensuring every initiative is grounded in insight, creativity, and clear purpose. In his role, Chris partners closely with leading brands to develop ambitious, insight-driven campaigns that resonate with audiences and drive measurable impact. He focuses on elevating brands through the power of trusted media, guiding teams and clients alike to think bigger about what content can do. By combining strategic rigor with a collaborative approach, Chris helps translate complex brand goals into compelling, custom stories that feel both authentic and memorable.