Christiane Bertelli

Christiane Bertelli

Head of Glab, branded content area of ​​Grupo Globo de Publicações at Editora Globo
Christiane Bertelli is a seasoned Communication, Content, and Marketing Strategist with 18 years of experience leading innovative campaigns and crafting compelling narratives that drive measurable results. She has established and scaled content departments, implementing strategic team structures focused on data-driven solutions that integrate creative services with performance measurement to maximize impact and ROI. Recognized globally as one of the 100 most influential women in Branded Content by NAI, Christiane brings a blend of authority and warmth to her leadership. Throughout her career, Christiane has earned prestigious accolades including the WAN-IFRA award for Best Branded Content and the ABERJE award for the best Branded Content project nationally, alongside international recognition at the Native Advertising Awards. She has successfully led projects for major clients such as Meta, Microsoft, Gerdau, Safra, Itaú, Petrobras, Nestlé, and Einstein, demonstrating her expertise across diverse industry segments.