Filipa Avillez

Filipa d’Avillez is a seasoned Content Strategy Consultant, Branded Content Specialist, and Screenwriter, currently serving as Director of Marketing, Branded Content, Events, and Audiovisual at Forbes Portugal and Jornal Económico. In this role, she leads dynamic teams to craft creative and strategic initiatives that connect brands with audiences through compelling narratives. Her expertise lies in shaping impactful communication strategies that resonate across media, digital platforms, and branded storytelling. With over 15 years of experience, Filipa’s career spans senior positions at Impresa, Observador, and Plot Content Agency, where she developed branded content campaigns celebrated for their creativity and innovation. Her work has earned multiple industry accolades, including the Criatividade Awards in 2020 and 2021, as well as an Honorable Mention at the M&P Communication Awards in 2022. Filipa’s approach blends strategic insight with a passion for storytelling, consistently delivering results that inspire and engage.