Matea Petrović

Head of Native Advertising at

Matea leads the Native Advertising department at

She is dedicated to uncovering the essential narrative, always asking - 'What's the story here?'. 

Her expertise in digital campaigns and influencer marketing was developed at Večernji List (Styria Group) and LELO iAB. Her work, recognized with nominations including the prestigious Royal Television Society Awards, highlights her focus on storytelling. 

With a Master's degree in Journalism from the University of Zagreb and a Master’s in TV Documentary Production from Manchester, UK, Matea combines journalistic principles with visual storytelling, a key aspect of her approach to native advertising.