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US SHORTLIST 2026

 

 

Best Strategy

  • People Inc. X Citizen - By Studio at People Inc for Citizen
  • Life On A Train - By T Brand Studio for Belmond
  • What's Happening Now & Next - Your Guide to Marketing in The Era of AI - By Forbes Content & Design Studio for Adobe & Microsoft

 

Most Effective Campaign

  • Driven by Discovery - By STAT Brand Studio for Regeneron Pharmaceuticals
  • Talent Unearthed - By Fortune Brand Studio for De Beers Group
  • Rethinking Nuclear Energy - By Big Think Creative Studio / Big Think Media for Abundance Institute

 

Best Cross-Channel Campaign

  • A Three-Course Culinary Journey - By Studio at People Inc. for Lexus
  • The Number One - Reframing Gun Violence as a Health Crisis - By WP Creative Group for The Ad Council
  • Project Home Improved  - By GET Creative/ USA TODAY for USA TODAY

 

Best B2B Campaign

  • Beyond Resilience - By Insider Studios for SAP
  • Unlocking the Grid - By T Brand Studio for Siemens Energy
  • Staying Power - By Fortune Brand Studio for Iberdrola 

 

Best B2C Campaign

  • From the Court to the Runway - Delta X InStyle - By Studio at People Inc. for Delta Air Lines
  • Investigation: EV Edition - By Guardian Labs / The Guardian for Toyota
  • Tech on Par: Cisco Powers USGA When Performance Matters Most - By BrandX CNET Group for Cisco

 

Best Brand Awareness Campaign

  • Jewel-Osco Electric Anniversary - By Brand Ave. Studios for Jewel-Osco
  • USAA - Turning Gratitude Into Impact - By GET Creative & Special Operations for USAA
  • AI Blueprint to Breakthrough - By Reuters Plus for KPMG US

 

Best Local Campaign

  • Care Chronicles - By Studio MSP / Mpls.St.Paul Magazine for M Health Fairview
  • Philly First & Changemaker Spotlight - By INQ Studio / The Philadelphia Inquirer for Various (PECO, Comcast, Independence Blue Cross, Temple University, and others)
  • CommonSpirit X Chattanooga, TN -Health Section Sponsorship - By Wehco Media Inc / The Chattanooga Times Free Press for CommonSpirit - Memorial Hospital - Chattanooga

 

Best Use of Storytelling

  • Scent of the Season - By Studio at People Inc. for Dove
  • The Craft of Sport - By T Brand Studio for UBS
  • Talent Unearthed - By Fortune Brand Studio for De Beers Group

 

Best Design

  • 24 Moments of Harmony - By Insider Studios for The House of Suntory
  • Unlocking the Grid - By T Brand Studio for Siemens Energy
  • TikTok Ad Awards 2026 - By Fortune Brand Studio for TikTok For Business

 

Most Creative Campaign

  • 24 Moments of Harmony - By Insider Studios for The House of Suntory
  • PEOPLE's Sexiest Man Alive x M·A·C Cosmetics - By Studio at People Inc. for M·A·C Cosmetics
  • Life On A Train - By T Brand Studio for Belmond

 

Best Series of Sponsored Articles

  • Art & Devotion in Detroit - By FT Commercial / Financial Times for Salonnière
  • Care Chronicles - By Studio MSP / Mpls.St.Paul Magazine for M Health Fairview
  • Agents of Agility - By WP Creative Group for AWS

 

Best Series of Sponsored Videos

  • The Intern - By People Inc. (InStyle) for Fossil Group
  • Circuit Breakers - By Bloomberg Media Studios for AT&T Business
  • Connected Journeys - By Insider Studios for The Marriott Bonvoy Boundless® Card

 

Best Use of Video

  • The Essentiality of Beauty - By T Brand Studio for L'Oréal Groupe
  • How Does Gene Silencing Tune Out Disease? - By Vox Creative for Alnylam Pharmaceuticals
  • Get Hyped: Two Futures - By Big Think Creative / Big Think Media for A16z

 

The Branded Podcast

  • This Is Not a Beauty Podcast Season 2 - By T Brand Studio for L'Oréal Groupe
  • Momcozy Village - Together We Grow - By Lower Street for Momcozy
  • Resilient Edge Season 2 - By BBC StoryWorks for Deloitte

 

The Print Publication

  • The Art of the Stray: Reimagining Luxury in Print - By Studio at People Inc. for Hilton Luxury Brands
  • A Three-Course Culinary Journey - By Studio at People Inc. for Lexus
  • MSP Jr. - By Studio MSP / Mpls.St.Paul Magazine for Explore Minnesota Tourism

 

Best Influencer Partnership

  • The Power of Style with Brittany Hampton - By Studio at People Inc. for Delta Air Lines
  • Google Pixel X The White Lotus - By Warner Bros. Discovery / Courageous Studios for Google
  • Project Home Improved - By GET Creative / USA TODAY for USA TODAY

 

Best Event (In-Person & Virtual)

  • Icons Off the Runway: A Celebration of Style in Sport - By Studio at People Inc. for Delta Air Lines
  • Snapdragon X Mashable's Beats & Bytes: Powering Creativity Real Time - By BrandX CNET Group for Qualcomm Snapdragon
  • Night Vision: Where Innovation Became Electric - By BrandX CNET Group for Lenovo

 

Best Financial Services Program

  • From Web3 Hype to Institutional Maturity - By FT Commercial / Financial Times for Binance
  • Connected Journeys - By Insider Studios for The Marriott Bonvoy Boundless® Card
  • EY - On The Road - By Reuters Plus for EY

 

Best Healthcare Program

  • Fight Colorectal Cancer X STAT Brand Studio - By STAT Brand Studio for Fight Colorectal Cancer
  • Care Chronicles - By Studio MSP / Mpls.St.Paul Magazine for M Health Fairview
  • Pfizer Foundation - The Outreach Effect - GET Creative / USA TODAY for Pfizer Foundation & Direct Relief

 

Best Travel & Tourism Program

  • Life On A Train - By T Brand Studio for Belmond
  • Sister Cities 105 - By Blue Chalk Media & USA TODAY Studios for USA TODAY Studios & China Intercontinental Communication Center (CICC)
  • From the Court to the Runway - Delta X InStyle - By Studio at People Inc. for Delta Air Lines

 

Best IT & Tech Program

  • Beyond Resilience - By Insider Studios for SAP
  • Business Briefs - By Guardian Labs / The Guardian for Amazon Web Services
  • Entering Chemistry's AI Era - By C&EN BrandLab for American Chemical Society (ACS9)

 

Branded Content Tech Partner of the Year

  • Teads
  • Pressreader
  • Dianomi

 

Branded Content Agency/Studio of the Year (under 20 employees)

  • STAT Brand Studio
  • Insider Studios
  • CNET Group's Brand X

 

Branded Content Agency/Studio of the Year (over 20 employees)

  • Fortune Brand Studio
  • Studio at People Inc.
  • BBC StoryWorks

 

Branded Content Marketer of the Year

  • Becky Vinter, Executive Director of Content at Business Insider
  • Josh Robinson, SVP at Forbes
  • Justin Cross, SVP at Studio at People Inc.