With Tom Michiels, Director Content Republic at Mediafin
Leverage the four super powers of podcast to grow your native advertising business
Audio and podcast has grown dramatically in the last couple of years - and the same has native advertising in podcast.
In this webinar, you will get a combination of specific learnings from a brand new two-part study on the power of podcasts. We’ll dive into the profile of listeners and their attitude towards podcasts as well as the perception of advertising in podcasts.
You will also get best practices on making native advertising podcasts from one of the pioneers in the space, Tom Michiels from the award-winning studio Content Republic at Belgian publisher Mediafin. Tom will go through the four 'powers of podcast': the power of the personality, the power of immersion, the power of the ecosystem, and the power of creativity. He'll top it all up with audio clips from Content Republic's own productions to make the story tangible.
What you can expect from this webinar
Insights from a two-part study on the power of podcasts: the profile of listeners and their attitude towards podcasts, and the perception of advertising in podcasts
How to make impactful native podcasts in a B2B editorial ecosystem: 4 best practices in native podcasting, explained through concrete cases.
A look ahead: some concrete innovations in native podcasting
Meet the speakers
We promise that you will be in great company
Expert: Tom Michiels Director Content Republic at Mediafin. Tom is running Content Republic, which is the branded content and native advertising unit of De Tijd and L'Echo, the leading business newspapers for the most influential audience in Belgium.
Host: Jesper Laursen, Founder, Native Advertising Institute