Agnieszka Gajzler

Agnieszka Gajzler serves as the Managing Director of TV & Digital Content Growth at Wirtualna Polska, where she spearheads the expansion of YouTube channels, two TV stations, and content marketing initiatives within the Product division. She also presides over the Polish Content Marketing Association, promoting industry education and standards while overseeing the nation’s only comprehensive annual content marketing report. Renowned for her expertise in digital development, video product growth, and innovative business models, Agnieszka is a respected figure in content marketing and native advertising, frequently serving as a juror in international branded content competitions. With more than 23 years in the media sector, Agnieszka has cultivated and led prominent B2C and B2B brands across both publishing and agency landscapes. Her career highlights include leadership roles at TVN Media, where she advanced digital innovation and multiscreen strategies for the TVN Discovery Group, co-managing the Carat media agency, and directing international social media efforts at Isobar. She has also contributed her expertise to Viacom International Media Networks and GG Network, consistently driving digital growth and content strategy.