The Worlds only Annual Native Advertising Conference

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.

His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.

As the world’s leading Innovation Architect, Carla Johnson’s on a quest to make innovation everybody’s business. Having written 10 books and studied both innovation and architecture for more than 20 years, she’s developed proven frameworks that help leaders make innovative thinking a competitive advantages with measurable results.

Carla equips her clients with the tools, skills, and mindsets to deliver better outcomes, faster. Her streamlined and creative approach leads to undiscovered possibilities, greater employee engagement, and sustainable results.

Victor Wendel is a Team Manager for the Bonnier News Brand Studio video and podcast department. 

He has worked with TV production for more than a decade, with slightly over half of that time at Bonnier News. He leads the Brand Studio's award-winning TV team, which produces all types of commercial video content and reaches millions of people daily via the Bonnier News platforms.

Annalise is a podcast professional whose love of audio storytelling has driven her entire career. After producing a podcast series for her MFA in Documentary Media, she worked for eOne’s Podcast Network producing podcasts, and later, developing marketing and business strategies. She then worked for Frequency Podcast Network, where she deepened her experience producing podcasts (such as “The Gravy Train,” which quickly reached #1 on Apple Podcasts Canada), marketing podcasts, and monetizing podcasts. Currently, she is Head of Strategy and Development at Pacific Content, the world leader in podcasting for brands. Annalise is passionate about the power of podcasts to drive tangible business results for brands.

Henric is the Swedish Country Director at Azerion, one of Europe’s largest digital advertising and entertainment media platforms. He is a frequently engaged speaker and course leader on content marketing, digitalization, and the digital media landscape. As the host of 'Under 15,' one of Sweden’s largest tech podcasts, and co-author of 'Nu fattar jag,' a book about our digital present and future, Henric has interviewed some of the most influential people within tech and digitalisation. Through his high energy, he effectively engages the audience and explains complex digital concepts in a fun and easy-to-understand way. 

With a fascination with marketing technology and everything related to it, Andreas is always on the lookout for new techniques that help refresh marketing and changing business models. Andreas leads the commercial functions at Playable, helping companies create high-performing campaigns that deliver zero party data, high quality leads and activate and engage the target audience across many countries

With over 10 years experience in Martech and media, Lucass’s current specialism at Playable is helping companies optimize media buying and deliver interactive display ads. He is working with the biggest Scandinavian publishers and advertisers, utilizing gamification to enhance digital advertising effectiveness.

Ksenija Latković Kozarac is a renowned marketing & communication expert with 20+ years of experience gained in executive-level positions on the media, agency, and client side. She started her career within the marketing department of the first commercial TV station in Croatia (CME, Nova TV) followed by a dynamic journey within an international media agency (OMD Croatia) and lastly corporate marketing (Adris group). 
 

These days, she's leading the digital communications and digital product development operations within corporate marketing at Podravka, the largest food company in the region, operating on 60+ markets WW.
 

On a more personal note - Ksenija is curious by nature, addicted to learning new things, and believes that meaningful & innovative projects never go „out of style “no matter the technology behind them…

In 2023, I celebrated my 13th work anniversary at DPG media, formerly known as The Persgroep Publishing, the biggest media company in Belgium. The secret behind a good native campaign is finding the unique common goal between our own publishing brands and advertisers: entertaining, educating & informing our audiences.

And there you have what I like the most about my job.

Inspiring our talented team to make native advertising a success and blooming business.

Enabling growth in revenues by looking for new innovations.

And last but not least: a well thought-out pricing and evaluation model.

As from 2018, de Persgroep Advertising merged with MEDIALAAN. I’m now responsible for the department “Creative & Strategy” over all media (radio, tv, online, print) and” the Strategy & product team Native advertising”. More challenges to come!

Max Schüler is the Director of Schibsted Brand Studio at Schibsted Marketing Services in Sweden, Stockholm. Our mission is to significantly increase profitable growth in content marketing. Schibsted Brand Studio delivers high-quality, creative content marketing solutions based on demand from Schibsted's advertisers. I feel honored to have the opportunity to participate and facilitate a round table session about data together with world leading content creators

Anne Bolstad is the Commercial Manager at Schibsted Partnerstudio, one of Norway's leading content studios. Partnerstudio delivers premium, innovative content marketing solutions tailored to the demands of our clients. Anne has been integral to Partnerstudio's formation and expansion, playing a key role from the very beginning.
 

Michael Riley is Head of Partnerships and Sales at Nativoo, with 9 years of experience in the company. Michael's role in Nativo has included roles leading the Central Sales Team, Global Partnerships, Innovation and launching their insights team + platform.

Claire Austin is a seasoned marketing executive renowned for her expertise in both B2B and B2C across Europe and Asia Pacific.  Claire has a remarkable track record for helping brands grow and enhancing brand reputation. Claire is now a Principal Consultant at LinkedIn working with top tech brands on their content marketing and branding strategies. 

Anders Lithner is CEO and co-founder of Brand Metrics, a tech platform used globally for measuring the brand lift outcome of digital advertisement, including thousands of native campaigns. His background is in academic media studies, followed by many years as entrepreneur in the market research industry.

As the Marketing Manager at Brand Metrics, Amanda Mattsson is responsible for enhancing the company’s profile and relevance across the industry. Starting as a Customer success manager, Amanda brings a unique perspective on understanding and meeting customer needs. Responsibilities include promoting the benefits of brand lift measurement, advocating for the company's unique approaches and product developments, and collaborating with clients to derive deeper insights from their data.

Kristine is Creative Director at Politiken Brand Studio. Politiken is the largest quality news media in Denmark. Politiken Brand Studio creates relevant and credible stories that matter – both for the end user and our commercial collaborators. We help brands push agendas and reach their goals based on high quality journalism and effective story telling. With several years of experience within the field of branded content, Kristine is driven by creating high end and relevant content – always with a story first-mindset with the aim of inspiring and engaging.

I have been working in the media industry since 2002 and with Content Advertising since 2015, and I have become a true enthusiast in this field. Native advertising can do so much for so many, and witnessing the impact of everything we do for our clients is amazing.

I have more then 20 years of media and communication experience – and my passion for the industry is still growing by the day.

As Head of Brand Studio, a part of Bonnier News, I’m in a perfect position to experience the most exciting of times. Together with our clients – and competitors – we have the opportunity to merge classic storytelling and modern technology to develop the future of Native Advertising.

Victor Wendel is a Team Manager for the Bonnier News Brand Studio video and podcast department. 

He has worked with TV production for more than a decade, with slightly over half of that time at Bonnier News. He leads the Brand Studio's award-winning TV team, which produces all types of commercial video content and reaches millions of people daily via the Bonnier News platforms.

Jimmy Rydén has a background as a journalist and has been working with radio since 2006 and with commercial podcasts since 2014. Since 2022, he has been working at Schibsted Brand Studio as a Content Producer Audio, where he plays a significant role throughout the entire process from pitch to podcast.
His productions have won the Swedish Content Awards and have been nominated for Guldspaden, Stora Radiopriset, and the Native Advertising Awards 2024.
Jimmy believes that a strong story based on the listener's needs captivates the audience and ultimately provides added value for the purchaser. When a client's message can leverage context and current trends, everyone wins.

Mikaela Folkestad is the CEO of one of Norway's largest content studios Schibsted Partnerstudio. She has previously worked within business and product development and tech in Partnerstudio, and brand management in Orkla.

Alexander has 15 years of experience in video strategy, ideation, production and direction of commercial video formats. 

Kunde & Co, BBDO Worldwide, Chimney / Edisen are all a part of Alexander's CV and he now works as the head of the video department at Brand Movers. 

Alexander has worked for brands such as Snickers, SAS, Danske Spil, Arla, P&G, Novo Nordisk, UBS and Nickelodeon. 

Sean Adams holds the title of Chief Marketing Officer at Brand Metrics. His primary responsibility revolves around elevating the company's profile and significance within the industry, as well as among potential sales prospects and existing clients. His duties encompass various tasks, including advocating for the advantages of brand lift measurement, endorsing the company's distinctive approach and product advancements, collaborating with clients to derive deeper insights from their data, and showcasing their achievements to the market through case studies and PR materials.

Joen is a driven and creative content strategist with a passion for people and communication. Aside from brand building, He is very passionate about creative storytelling and user interaction/experience. Joen is intrigued by Content Marketing and its ability to convey and shape brand stories and customer relationships in different environments all through storytelling.

With a background in the media industry, the coupling of gamification and the media landscape is where I thrive. I specialise and partner with a wide range of our media clients in generating high engaging campaigns with a focus on modern performance metrics.  

Yvonne Beister is the Director of the Axel Springer Brand Studios, the largest content marketing unit of Axel Springer Company. There she has successfully developed more than 1000 cross-media campaigns and storytelling concepts for all major German brands within the last six years and has been awarded with the Native Advertising Award several times and nominated for the Nova Award of the BdZV, among others. According to the Native Advertising Institute, she is one of the 100 most successful women in the advertising industry.

Until 2016, Yvonne Beister was responsible for the entertainment department of Europe’s biggest news-brand, BILD, won the Axel Springer Prize for Young Journalists in 2009 and headed the Springer bureau in Los Angeles, California.

Beister studied media management at Ohio State University and journalism at the Columbia School of Journalism in New York.

Since 2005 I have been working for Axel Springer in various positions. My passion for client cooperations led me to the role of Director Business & Projects in the Axel Springer Brand Studios where I am responsible for all operations- and business-related topics in the field of Native Advertising and brand cooperations since 2019.

With a highly motivated team of project and campaign managers as well as business and communication Pros we constantly improve processes, further develop analytic tools and support our sales colleagues with all the knowledge they need to further grow sales for our native products.

It’s amazing to see, how we managed to successfully execute numerous campaigns by building trust and recognition through long term partnerships for worldwide leading companies like Mercedes, Bosch and Rolex as well as helping minor or start-up businesses to create awareness for their topics.

With 10+ years’ experience in digital advertising and content marketing, David has spent the last 4 years leading commercial and publisher development for Nativo in Europe. Working alongside Nativo’s award-winning in-house media and operations teams, when David is not focussing on growth across the region, he uses his hands-on campaign experience from publishers like The Economist to help media companies build a successful and sustainable business from native advertising and branded content.

Kristine is Creative Director at Politiken Brand Studio. Politiken is the largest quality news media in Denmark. Politiken Brand Studio creates relevant and credible stories that matter – both for the end user and our commercial collaborators. We help brands push agendas and reach their goals based on high quality journalism and effective story telling. With several years of experience within the field of branded content, Kristine is driven by creating high end and relevant content – always with a story first-mindset with the aim of inspiring and engaging.

Christelle is the Senior Product Manager, Native Advertising at Digital Media Services – the official digital media arm of Choueiri Group. With over eight years of experience in the digital marketing landscape in the MENA region, and a long-standing passion for languages and cultural nuances, Christelle specializes in developing innovative content strategies that redefine how clients engage with their target audiences, propelling brand growth and fostering meaningful connections.

David Lennon is a branded content veteran who has built out successful creative teams within global media organizations. Lennon joined the newly independent Fortune Media (New York) in 2019 to launch FORTUNE Brand Studio. He previously led branded content teams at Vice Media (Brooklyn), The Wall Street Journal (New York), and Bloomberg (New York & London). Lennon started his career in advertising at McCann-Erickson (Manchester, U.K.). He has created content and commercial campaigns for the world’s leading brands and organizations, winning 500+ international creative awards, including D&AD Pencils, Webby, Cannes Lion, and Anthem Awards.

Raquel Bubar leads the international arm of T Brand,  the branded content studio in The New York Times Advertising department. T Brand Studio International spans offices in London, Paris and Singapore. Born in 2015 to represent the NYT’s international push into global creative partnerships, Raquel has built its reputation for high-quality branded content around the world. Raquel heads up a creative, strategic and insights-based team of creative strategists, designers, editors, project managers, technologists and audience development experts who tell impactful stories for a global audience who wants to engage with the world. The team has achieved international recognition and awards for its innovative and creative campaigns, particularly for partners including UBS, Philips, Rimowa, Pomellato, Unilever and Cartier.

Raquel has been a judge and co-chair of the World Media Awards and Native Advertising Awards, in addition to being a speaker at both events. She has also spoken at IAA-U.K., IAB-Madrid, City Nation Place, nextMedia.Hamburg, VideoWeek London and AdWeek London. Raquel first joined The New York Times in the New York headquarters before relocating to London to launch creative operations in Europe and Asia. Prior to T Brand Studio, Raquel led digital public relations and social media campaigns at Edelman, based in Washington, D.C. and New York. She has a M.A. from the London School of Economics and Political Science, and a B.A. in History and Psychology from Brandeis University. She is from Washington, DC and now lives in London with her husband and son.

As a professional marketer educated in the UK and Australia, with an agency background from London, I am currently reshaping the digital advertising landscape in Czechia as the Head of Seznam Brand Studio, which I founded. My career-long mission is to improve the quality of ads for both clients and readers. By leveraging a variety of formats including articles, videos, podcasts, and others, my team and I connect the largest Czech online audience with brands, effectively telling clients' stories in a visually captivating and engaging manner that drives business results.

In 2023, Andy was named the Native Advertising Marketer of the Year.