Caroline Swärd

Kristina Magnusson is a business developer at Bonnier News, specializing in automation and AI. Drawing on many years of experience in native advertising, she now helps shape smarter solutions across the organization, from HR and reader-facing operations to advertising. Her work centers on using emerging technologies to answer a core question: how can Bonnier News create even better solutions for its clients? Over the course of her career, Kristina has built a strong foundation in native advertising before moving into the AI and automation space. Today, she focuses on creating the right conditions for the business to thrive, improving workflows, and making knowledge easily accessible to everyone at Bonnier News. Her blend of commercial insight and technological curiosity positions her as a key driver of innovation within the company.