Ana Beirão

Ana Beirão is the Head of Branded Content at WPP Media in Portugal, where she spearheads the development of innovative marketing strategies and impactful branded content projects. She specializes in storytelling and brand integration, focusing on creating campaigns that resonate authentically with audiences while delivering measurable business results. Ana’s philosophy centers on making brands a natural part of what people love, blending creative vision with data-driven insights to ensure each project is both engaging and effective. Over the course of her career, Ana has produced hundreds of branded content formats across television, digital platforms, and live events. Her commitment to meaningful storytelling and exploration of immersive experiences and emerging technologies has positioned her as a forward-thinking leader in the industry. Ana’s work continues to influence the evolution of branded content in Portugal and beyond.