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Contributor Guidelines

Blog guidelines for the Native Advertising Institute

Thank you very much for your interest in contributing to the Native Advertising Institute’s blog. Here you will find details about the Institute, our audience and the type of blog posts we look for.

Our purpose

Our mission is to help publishers become familiar with and master the native advertising discipline. This is the main focus for all blog posts on the Native Advertising Institute. 

Our audience

Media, publishers, and brands practicing native advertising.

Our main topics

Your blog post must be minimum 800-1000 words and fall into one or more of the topics we cover on our blog:

  • Native Advertising and Social Media
  • Native Advertising Platforms and Formats
  • Native Advertising and Social Networks
  • Native Advertising and Video
  • Native Advertising and User Experience

Sponsored blog posts

If you want to do a sponsored blog post with backlinks please check out our advertising page for more information.

Why write for the Native Advertising Institute?

Sharing your expertise with an engaged audience of native advertising professionals is a great way to improve your profile. Your name, company, and view on native advertising will become known throughout the industry and you will contribute to the overall development of native advertising.

Our blog posts

Here are the specific types of post we would like you to consider writing:

How-to posts: 

We look for detailed posts that very clearly outline how to do something ‘native’; templates, checklists and step-by-step guides that explain a successful approach to a given task associated to the discipline of native advertising.   

  • For an example, you might want to write a blog post about “How To Make Sponsored Articles As Shareable As Possible”. Such a how-to post might include a step-by-step guide on how to optimize headlines, subheading and images for shareability on five different social media platforms.
  • Another example, you could write a how-to guide about “How To ConvinceYour Boss That Native Advertising Is A Worthwhile Investment”. This post might explain ten numbers that demonstrate why native advertising is profitable. Or five ready-made arguments that will convince any boss of native advertising’s efficiency.

The crux of how-to posts is usability. Teach the audience how to master a specific aspect of native advertising.

Best practices posts: 

Our readers are always looking for best practices for native advertising. Blog posts that highlight the learnings and insights that you have been able to gather from your ongoing efforts in native advertising.  

  • These posts should originate from your empirical knowledge of native advertising. If there is an element of native advertising that you have been involved with to a point where you can tell what works(and what doesn’t work), we would love to learn from your experience and budding expertise.
  • You might work for a publisher and you have been partnering with several clients that wanted to convert their brand into fascinating content. Explain how you identify those elements of a company that make for good storytelling. Or how you convince potential clients that sponsored content is a good fit for them.          

Best practices post can also be based on industry studies or reports that you have conducted. What we are looking for is the accumulated experience of your ongoing work in native advertising transformed into actual knowledge that our audience can use.   

Case studies:

If you possess a piece of native advertising that you are really proud of, we would love to hear how you did it and why the piece worked so well.

These are the four points that we want you to cover in a case study:

  • Objective: What was the specific objective of the piece of native advertising? What was the piece supposed to achieve on behalf of yourself or your client?
  • Strategy: What framework did you develop for the piece of native advertising and how would this structure help meet the requirements of your objective?
  • Execution: How did you execute your strategy? How did you make the actual piece of native advertising and what was the reasoning behind?
  • Outcome: What results did the piece of native advertising achieve?

How to submit your ideas

Before you start writing your blog post, we ask that you send an email to our editor at Then we will discuss the submission and set a deadline for the post.

This way we ensure that your post will be as relevant as possible.