Thank you for your interest in contributing to the Native Advertising Institute’s blog. Before submitting your idea, please familiarize yourself with the Institute, our audience and the type of guest posts we are interested in.
Our mission is to help publishers, agencies and brands become familiar with and master the native advertising discipline. This is the primary focus of all blog posts on the Native Advertising Institute.
Media, publishers, and brands that engage in native advertising and branded content.
Your blog post must be at least 1,000 words and no more than 2,000 words. It must touch upon one or more of the topics we cover on our blog:
You are encouraged to include relevant links that provide value to the readers of your post. However, our editorial team reserves the right to remove and add links as we see fit. Any links to specific products and companies will be "no-follow" links. If you want to publish a post that links back to your website or product, this is considered advertising and is thus better suited for a sponsored post.
Links to the author's social media profiles and company website are allowed in the short author bio that will accompany guest posts. These are not considered advertising.
Please note that the Native Advertising Institute also accepts sponsored blog posts. If you are interested in a sponsored post, please review our guidelines. It is up to the Institute to determine whether content that is submitted as a guest post is better suited as a sponsored post.
You are welcome to submit a photo to accompany your post. If you want to submit an image or graphic, please ensure that it is cropped to 16:9 with a minimum width of 1920px.
All guest submissions should also come with a photo and short author bio. Please submit a photo that is at least 500px wide and a bio that is no longer than 100 words. We reserve the right to edit the bio as needed.
Guest contributors are also welcome to include links to their social media profiles and/or professional website.
Sharing your expertise with an engaged audience of native advertising professionals is a great way to improve your profile. Your name, company, and views on native advertising will become known throughout the industry and you will contribute to the overall development of native advertising.
Here are the specific types of posts we would like you to consider writing:
We look for detailed posts that very clearly outline how to do something ‘native’; templates, checklists and step-by-step guides that explain a successful approach to a given task associated with the discipline of native advertising.
The crux of how-to posts is usability. Teach the audience how to master a specific aspect of native advertising.
Our readers are always looking for best practices for native advertising. We therefore welcome blog posts that highlight the learnings and insights that you have gathered from your ongoing efforts in native advertising.
Best practices posts can also be based on industry studies or reports that you have conducted. What we are looking for is the accumulated experience of your ongoing work in native advertising transformed into actual knowledge that our audience can use.
If you were involved in a native advertising effort that you are really proud of, we would love to hear how you did it and why the campaign worked so well.
These are the four points that we want you to cover in a case study:
This way we ensure that your post will be as relevant as possible.