Being part of Schibsted Marketing Services gives me the opportunity to work with great people, clients and news sites. As a leader, I am most proud of having won sales manager of the year in Schibsted. As director of Schibsted Brand Studio, I strive to strengthen our position in content marketing and define tomorrow's content products. This year we have started that journey by launching Native Premium, a product that delivers more reach, great content and world-class campaign reporting. Last year's entries held a high level and I look forward to seeing what all content creators around the world have achieved since then.
Mikaela Folkestad is the CEO of one of Norway's largest content studios, Schibsted Partnerstudio, and chairman of the board of the content agency Manus. She has previously worked within business and product development and tech in Partnerstudio, and brand management in Orkla.
My background centres around content marketing, and how brands can provide the most valuable and insightful content possible in order to reach and engage their target audience. With 13 years in the industry, focusing on quality content creation, audience development and targeted distribution, my goals are to help brands succeed in achieving their marketing objectives.
In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.
Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.
His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.
Alex started SUNT in 2017, offering the first platform and network for scalable true native advertising in Sweden. He has also been a member of the taskforce of IAB Sweden since 2019.
Stephanie Losee is a native advertising and content marketing thought leader and speaker. She is the Global Head of Thought Leadership Research & ABM Content at Autodesk, and former head of content at Visa and Dell. She is the founder of Politico’s content studio.
In his position as Head of Writing at Brand Movers, a leading content marketing agency based in Copenhagen, Denmark, Alexander Højfeldt Lund is responsible for every piece of written quality content the agency creates for its many clients.
With a background in journalism, Alexander is focused on creating trustworthy and authentic content for brands. In his work, he emphasises the use of journalistic principles to create quality branded content with a creative edge. Before joining Brand Movers, Alexander worked as a journalist at the regional newspaper Fyens Stiftstidende. He has also worked as an editor and managing editor at the journalistic agency Media Movers, where he was responsible for delivering quality journalism to the daily newspapers Ekstra Bladet, Jyllands-Posten and Politiken in print and digital.
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Fara Warner has worked in every storytelling medium from traditional print, books and digital publishing to virtual reality films throughout her three-decade journalism career. Her passions are the art and science of storytelling in the digital age, new business models for journalism, and the critical role journalism plays in how communities respond and adapt to global climate change.
Mary Gail (MG) Pezzimenti is the Head of Creative for the Washington Post Creative Group. She is passionate about content strategy work, beginning her editorial career at Conde Nast, then leading award-winning branded content creation teams at Federated Media, Huff Post, Mashable and most recently Healthline. She also has worked on commerce content development for the CNET Media Group at CBSi. She and her family have lived in NYC (Brooklyn and Manhattan) as well as London. She holds a BA from Emory University and an MBA from NYU Stern. MG is an advisor/volunteer for EDF, Road To Hire and Brightly.
Member of IAB Sweden Taskforce - Content Advertising and Head of Native at Informa. Specialized in the public sector.
CEO/Founder of Nemorin Film & Video, the premium branded video agency (part of the Argonon Group). Ex Head of Commercial Video for the Telegraph. Broadcast, media and branded content geek.
A journalist by education and a marketing lover by nature, Daria built her career in the leading Croatian media company Hanza Media. She was a student when she started working as a journalist at a print newspaper, but ultimately discovered her passion for digital platforms. She became editor of the economy section and transferred to the field of native advertising.
For the last three years, Daria has been in charge of many successful projects and campaigns. Last year, Daria and her team were awarded a MIXX award for the best native campaign in Croatia and project with the best 'green' impact in society.
Matt Flemming is the Director of Content Works, Postmedia's full service branded content studio. Postmedia is one of Canada's largest national media companies, including a network of over 130+ media brands, credentials of outstanding journalism, extensive digital capabilities, and an audience of millions of Canadians each month. Matt has two decades of experience in journalism, PR, custom publishing and content marketing in Asia and North America. Matt has created branded content for a wide range of clients, from local mom and pop small businesses to global brands such as Samsung, Audi and Pfizer. As the leader of Postmedia’s branded content studio, he develops strategies to make sponsored content more engaging and more effective.
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Jimena is a professional in communications
She has a Diploma in Communication Management and Management from the University of Piura, with Inbound Marketing courses, from the IEBS of Spain. Jimena is constantly invited to teach workshops and courses in the field.
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Hans is Director Brand Studio at Ads & Data, the national advertising powerhouse of four major publishers in Belgium, combining strong local and international media brands with the power of a high-quality data selection. The focus of our Brand Studio is to bring the right message to the right audience at the right time. With reach and efficiency. Hans has been pioneering native advertising since 2014 for Mediahuis, and has an overall experience in publishing of more then 20 years.
Tim is former Editor-in-Chief and tech journalist and has written for numerous trade and consumer publications like Variety, Multichannel News, Forbes and MAXIM. As Vice President and Head of Brand Journalism in SAP's Global Marketing group, Tim has built a formidable coalition of brand journalists that use the power of great storytelling to drive the company's native advertising and early awareness efforts.
Veerle Neyens is currently director at Roularta Brand Studio. Roularta is a listed multimedia group and Belgium’s market leader in magazine & online brands (general, business and sports news, women's, lifestyle and professional brands), Belgian Business TV and several local media.
She has a 22-years track record in Belgium’s biggest mediacompanies covering television, radio, newspaper, magazine & digital advertising expertise.
Stine Holmgaard heads up marketing for Solita (BENELUX/DACH/DK). Solita is one of the fastest-growing next gen data consultancies in the Nordics with a rather advanced inhouse team of tech-savvy marketeers.
Stine is first and foremost a firm believer in content marketing and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content to good people in their preferred channels. In her ‘spare time’ Stine is engaged in helping the upcoming Danish Fashion Brand, Hunkøn, on their growth journey. She’s recently joined the executive partner team and is, without a doubt, a strong combination of B2B and B2C profile in one.
Previously, Stine held the position as COO and partner at the Native Advertising Insititute where she initiated the Native Advertising DAYS back in 2015, launched the ‘100 Women in Native Advertising’, and this very awards program back in 2016.
Brandon Keenen is an aspiring rock musician with plans for global stardom. But until his big break, he’s focused on his other passion - marketing. While studying at the University of Arizona, Brandon took a job as a book salesman going door-to-door across the southern United States - a job that triggered a love for sales and marketing and has resulted in roles at companies like AOL, BuzzFeed and CNN. Brandon is currently the Chief Marketing Officer for the banking, exchange and investment app Ziglu. He has a wealth of experience across marketing attribution, branded content, creative execution, SEO and paid media. He now lives in London with his kids and two labradors.
