Stephanie Losee is the Global Head of Content for account-based marketing at Autodesk. She is a globally-recognized thought leader and speaker in content marketing as well as an early influencer in the values of transparency and excellence in native advertising. Prior to Autodesk she served as the head of content at Visa, Politico and Dell, and was a writer at Fortune magazine.
In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.
Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time, and in the right manner.
His company Brand Movers publish the largest magazine in Northern Europe on the subject called Content Marketing Magazine and work with various brands and media on native advertising projects.
Stuart leads Adweek’s award-winning content studio, crafting content-driven campaigns for brands that want to reach its audience of marketing decision makers. He also oversees Adweek’s webinar and sponsored research. Prior to Adweek, he was Editorial Director of Forbes Insights, the sponsored research group at Forbes.
EJ Bae (short for Eunjung Bae) has 20 years of experience in brand advertising industry. Her experience ranges from Korean domestic as well as international marketing communications. She has worked with various clients ranging from FMCG to automobile industries, practicing different communications strategies and tactics for both commercial and government bodies.
Recently, she has expanded her expertise from brand marketing communications to corporate communications in public relations and crisis management through PhD classes. It is rooted in her strong belief that corporations need to be socially responsible for their business activities and strive for a more ethical business practice.
Her first experience with native advertising dates back to 2012, and contents marketing to 1998, when her role was to write direct mails for customers of Northwest Airlines.
She was able to practice her skills at BBDO, Cheil Communications, FCB, McCann Erickson, Mindshare and the Ministry of Foreign Affairs of Republic of Korea.
As the founder of R.S.V.P. – PR & Lifestyle Agency, Bettina has ventured into new markets, setting up offices in Singapore and Malaysia, and taken up the role of Publisher for Buro 24/7 in both these markets. Today, Buro247.sg and its Malaysian sister-site Buro247.my are the leading online offerings for international lifestyle and luxury brands in the digital space.
In 2020 Bettina became publisher of Vogue Singapore. Overcoming all restrictions and lockdown challenges, Vogue Singapore’s was conceptualized as a 360 digital launch experience - The Vogue studio included 7 clickable touchpoint to discover Vogue Singapore. ( https://vogue.sg/studio ) including the Vogue Conversations, AR technology bridging print and digital as well as 3 d animated fashion shoots and live performances. With over 13 million views the launch was highly recognized by the industry. In addition to the editorial work, Bettina is heading the Vogue Singapore Foundation to support local talents and drive change through technology in the fashion industry.
Due to the increasing demand for innovative content formats, Bettina oversees the newly created content studio “somethingelse” of Media publishares that is as well publishing Vogue Singapore.
Fara Warner leads the Business & Sustainability Initiative at Solutions Journalism Network, a nonprofit organization that trains and connects journalists to report on how people are responding to the world's most important issues. In the past decade, Fara has led diverse teams of developers, designers, writers, and editors to create compelling and creative custom content programs for the world’s largest brands, including Ford Motor Co., Morgan Stanley, MINI USA and Netflix. Her focus on creativity, journalism-forward and storytelling can be seen in the work she has created for WSJ. Custom Studios, the content unit of The Wall Street Journal, where the team’s work has been awarded the Cannes Lion for Effectiveness, two D&AD Pencils for design and development as well as more than 70 other awards.
Irina is a global content strategy expert and speaker with extensive experience in the technology and nonprofit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects, and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications. Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.
Morten is an award-winning online marketing and communications professional, working with digital strategy, new media and product innovation. A prominent profile in the Danish new media and digital marketing industry. Morten is also a vigorous speaker and he is often used as a new media expert on national television.
Nina is one the founders of biites.com, the Global Video Marketing Platform for Longform Branded Entertainment. Nina works with brands, agencies and publishers on reaching their distribution KPI’s and on optimizing their video performance, including engagement time and VTR. The longform branded content includes films, documentaries and factual and scripted branded series. She works with both global and local clients in various markets, including UK, US, Germany and Scandinavia.
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Award-winning director with over 14 years of experience in the communication, marketing, and digital media industry on the client, agency and publisher side. Carol’s career included working across an array of renowned brands from different industries where she put forward strategic communication programs that contributed to building brands’ image, credibility and popularity in their respective industry. Driven by creativity, Carol was behind developing and leading the regional communication department of an international beauty brand, where she succeeded in bringing the brand’s media share of voice to rank #1 in the region. Today, she heads the Native Advertising department at DMS, the digital media arm of Choueiri Group, and her role focuses on making sure a state-of-the-art solution is offered to the market.
David Landes is a Content Director at Tale, a Stockholm-based content agency. Prior to Tale, he served as the Head of Commercial Content at The Local, Europe’s leading network of English language news sites. He joined The Local as a journalist in 2008, serving as editor of The Local Sweden from 2010 to 2014 before launching The Local Client Studio. In addition to earlier journalistic stints with the Financial Times and the PBS NewsHour, David has also worked in commercial and public diplomacy at the US Embassy in Stockholm and the Meridian International Center in Washington, DC. He holds an MA in international relations from Johns Hopkins SAIS.
In his position as Head of Content at Brand Movers, a leading content marketing agency based in Copenhagen, Denmark, Alexander Højfeldt Lund is responsible for every piece of quality content the agency creates for its many clients.
With a background in journalism, Alexander is focused on creating trustworthy and authentic content for brands. In his work, he emphasises the use of journalistic principles to create quality branded content with a creative edge.
Before joining Brand Movers, Alexander worked as a journalist at the regional newspaper Fyens Stifttidende. He has also worked as editor and managing editor at the journalistic agency Media Movers where he was responsible for delivering quality journalism to the daily newspapers Ekstra Bladet, Jyllands-Posten, and Politiken on print and digital.
Mitchell leads the ANZ region for global ad tech company OpenX. In that role he currently works with all areas of media and publishing including both supply and demand for the global ad exchange. Previously Mitchell managed all facets of Programmatic and Platform's at Bauer Media ANZ. With over 12 years in Publisher and ad tech related roles he has been involved in media at a time of large transitional changes across both ad stacks, media consumption, advertising spend and of course formats. As a B&T 30 under 30 winner in 2018 for the Tech category Mitchell has used his previous experience in Ad Tech/Mar Tech to help Publishers, Media Agencies and technology providers get the most out of their media strategy.
Krystle Davis is a New York City-based storyteller with over 13 years of media industry experience. As associate director of content marketing, she develops content that helps the Forbes Content Studio engage with Forbes’ marketing/advertising community. A graduate of Syracuse University’s Newhouse School, she has a background in journalism, sociology and African-American Studies. Her career began with various editorial roles at Forbes, but her passion for all things media has since evolved into a focus on branded content and strategy.
Jeremy Bradley is the Creative Director of Branded Content at CBS News Digital. He has worked with brands like Cancer Treatment Centers of America, Experian, GoDaddy, IBM, Subaru, Toyota and Voya. His work has received recognition from Cynopsis Media, Digiday and the Native Advertising Institute.
Jeremy honed his skills as a journalist and storyteller over the course of a decade at CNN -- where he rose from entry level to Producer in the Special Projects unit. There, he won an Alfred I. DuPont Award, two National Headliner Awards and a Peabody Award.
He also likes to say he had “a cup of coffee” at many major news media outlets -- with stints at CNBC, Forbes, MSNBC, Thomson Reuters and Yahoo.
Jeremy lives in suburban New York City with his wife and daughter.
Pete Fergusson is the founder and CEO of Nemorin Film & Video, the world's branded video agency. He's the former head of commercial video for the Telegraph in London and has a background in broadcast media and captive audience networks. Nemorin acts as an extension of existing in-house sales, marketing and creative teams, with end-to-end services spanning video strategy, production and distribution. Discover more at Nemorin.com
