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AWARDS JURY MEMBERS 2023

Max Schüler
Max Schüler
Director at Schibsted Brand Studio

Being part of Schibsted Marketing Services gives me the opportunity to work with great people, clients and news sites. As a leader, I am most proud of having won sales manager of the year in Schibsted. As director of Schibsted Brand Studio, I strive to strengthen our position in content marketing and define tomorrow's content products. This year we have started that journey by launching Native Premium, a product that delivers more reach, great content and world-class campaign reporting. Last year's entries held a high level and I look forward to seeing what all content creators around the world have achieved since then.

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Mikaela Folkestad
Mikaela Folkestad
CEO at Schibsted Partnerstudio

Mikaela Folkestad is the CEO of one of Norway's largest content studios, Schibsted Partnerstudio, and chairman of the board of the content agency Manus. She has previously worked within business and product development and tech in Partnerstudio, and brand management in Orkla.

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Jerusha Raath
Jerusha Raath
Head of Native Studio at Media24
Jerusha Raath leverages a decade’s experience as a journalist and editor in her role as Head of Adspace Studio. A multiple-award winner for digital publishing, she was chosen as one of 28 women globally for the Poynter Institute’s 2018 Leadership Academy for Women in Digital Media. She holds an MBA from Wits Business School and serves on the IAB South Africa’s Content Marketing Committee. She is a coach for Digital Women Leaders and the South African Media Investment Partnership.
 

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Faye Godfrey
Faye Godfrey
Vice President, Content Services at Cision

My background centres around content marketing, and how brands can provide the most valuable and insightful content possible in order to reach and engage their target audience. With 13 years in the industry, focusing on quality content creation, audience development and targeted distribution, my goals are to help brands succeed in achieving their marketing objectives.

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Jesper Laursen
Founder and CEO of the Native Advertising Institute

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.

His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.

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Alexander Sattelmaier
Alexander Sattelmaier
Co-Founder at SUNT Content

Alex started SUNT in 2017, offering the first platform and network for scalable true native advertising in Sweden. He has also been a member of the taskforce of IAB Sweden since 2019.

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Stephanie Losee
Stephanie Losee
Global Head of Thought Leadership Research & ABM Content at Autodesk

Stephanie Losee is a native advertising and content marketing thought leader and speaker. She is the Global Head of Thought Leadership Research & ABM Content at Autodesk, and former head of content at Visa and Dell. She is the founder of Politico’s content studio.

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Alexander Højfeldt Lund
Alexander Højfeldt Lund
Head of Writing at Brand Movers

In his position as Head of Writing at Brand Movers, a leading content marketing agency based in Copenhagen, Denmark, Alexander Højfeldt Lund is responsible for every piece of written quality content the agency creates for its many clients.
With a background in journalism, Alexander is focused on creating trustworthy and authentic content for brands. In his work, he emphasises the use of journalistic principles to create quality branded content with a creative edge. Before joining Brand Movers, Alexander worked as a journalist at the regional newspaper Fyens Stiftstidende. He has also worked as an editor and managing editor at the journalistic agency Media Movers, where he was responsible for delivering quality journalism to the daily newspapers Ekstra Bladet, Jyllands-Posten and Politiken in print and digital.

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Ida Cecilie D. Kofoed
Ida Cecilie D. Kofoed
Head of Native at Storybook
Ida is Head of Native and Co-founder of Storybook. Storybook is a creative native agency founded as a part of Concept in 2017 with the aim to create more effective native campaigns with high-quality content that is relevant and inspiring to both the target group as well as the platform it takes place on. Ida has been working with Storybook and Concept since 2015 and has through the years led countless creative native campaigns for all types of brands. Ida is driven by identifying the perfect match between client, platform, timing and key message to create the best possible result.
 

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Fara Warner
Climate Director at Solutions Journalism Network

Fara Warner has worked in every storytelling medium from traditional print, books and digital publishing to virtual reality films throughout her three-decade journalism career. Her passions are the art and science of storytelling in the digital age, new business models for journalism, and the critical role journalism plays in how communities respond and adapt to global climate change.

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Evelin Org
Evelin Org
Founder & Marketing Strategist at Your Brand Up Studio
Evelin is the founder and strategist at Your Brand Up Studio, which helps companies of various sizes and in different fields succeed in sales and marketing. Its specific focus is on growth marketing and branding. She believes in lifelong learning and, in addition to a master’s degree in management and marketing, she is constantly developing herself in various fields. Her special interest is in digital marketing and personal branding and she also has written a book about it: "The Brand Named You".
 

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Ashish Verma
Ashish Verma
Global Head of Creative and Bloomberg Media Studios
At Bloomberg, Ashish leads the global creative and content teams to craft bespoke brand solutions that engage Bloomberg’s audience of leaders and influencers. Bloomberg Media Studios has grown over 50% year-over-year under his direction, becoming an award-winning powerhouse for brands ranging from luxury and technology to health and finance.
 
Over the past 20 years, Ashish has been driven by his belief that the best creative work is rooted in data and storytelling. Prior to Bloomberg, he held creative leadership roles in a variety of industries. He was Managing Director of Kelton, where he established its Brand Development & Innovation practice and was Executive Creative Director at Digitas New York, where he fueled its growth to become one of the biggest healthcare agencies in the world. Throughout his career, Ashish has honed his passion for innovative storytelling, be it through game design at Atari or branded entertainment at William Morris/Endeavor. 
 

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David Jenkins
Commercial Director, EMEA, at Nativo
With 10+ years’ experience in digital advertising and content marketing, David has spent the last 4 years leading commercial and publisher development for Nativo in Europe. Working alongside Nativo’s award-winning in-house media and operations teams, when David is not focussing on growth across the region, he uses his hands-on campaign experience from publishers like The Economist to help media companies build a successful and sustainable business from native advertising and branded content.
 

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Erin Tye
Erin Tye
Director of Content Insights & Innovation at Nativo
Erin oversees content strategy and insights at Nativo, working with some of the largest and best-known brands across healthcare, CPG, travel, finance, B2B, tech and more. A creative insights evangelist, she has pioneered many of the company's insights solutions and processes. Erin distills the most important learnings from over a decade of experience in content production and creative strategy into clear, actionable guidance that helps brands get ahead in the era of branded content.
 

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Mary Gail Pezzimenti
Mary Gail Pezzimenti
Head of Creative at WP Creative Group

Mary Gail (MG) Pezzimenti is the Head of Creative for the Washington Post Creative Group. She is passionate about content strategy work, beginning her editorial career at Conde Nast, then leading award-winning branded content creation teams at Federated Media, Huff Post, Mashable and most recently Healthline. She also has worked on commerce content development for the CNET Media Group at CBSi. She and her family have lived in NYC (Brooklyn and Manhattan) as well as London. She holds a BA from Emory University and an MBA from NYU Stern. MG is an advisor/volunteer for EDF, Road To Hire and Brightly.

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Alexander Aude
Head of Video at Brand Movers
Alexander has 15 years of experience in video strategy, ideation, production and direction of commercial video formats. 
 
Kunde & Co, BBDO Worldwide, Chimney / Edisen are all a part of Alexander's CV and he now works as the head of the video department at Brand Movers. 
 
Alexander has worked for brands such as Snickers, SAS, Danske Spil, Arla, P&G, Novo Nordisk, UBS and Nickelodeon. 
 

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Anne Leinonen
Anne Leinonen
Head of Concepts and Content at A-lehdet
Anne Leinonen works as Head of Concepts and Content at the Helsinki-based publisher A-lehdet. A-lehdet has nearly 90 years of experience in storytelling, is one of Finland’s biggest media houses and offers a number of popular, high-quality Finnish brands online and also in print.
Anne leads the B2B unit’s creative team and is passionate about creating high-quality, authentic advertiser-paid content and tailoring new concepts.
Anne has a strong background in newspaper and online journalism. Before joining A-lehdet, she worked as managing editor at Iltalehti, which is the largest online news site in Finland (and also a tabloid paper). She has extensive experience writing and editing news, feature articles and long-form stories. She has also a strong background in producing and hosting live broadcasts. Anne has 10+ years of experience in leading positions and team development.
In her work, Anne emphasizes the use of journalistic principles to create quality branded content. The story always comes first, you just need to figure out the best way to tell it.
 

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Toni Janjiš
Toni Janjiš
Head of Native Studio at tportal
A professional with 10 years of experience working in the media. Toni is currently the head of the native studio at tportal, one of the leading news portals in Croatia and part of Hrvatski Telekom (Deutsche Telekom member), a leading tech company in the region.
 
Tportal is one of the leading online news and entertainment media sites in Croatia. As one of the most visited news sites in Croatia, tportal records over 58% monthly total market reach and makes a unique advertising platform to help its partners expand their businesses while tportal's team of digital media experts offers a complete solution for digital advertising, including a native content studio since 2014.
 
The tportal studio has been the leader in terms of the number of completed campaigns in Croatia for several years. The results, which are far above the Croatian average, give Toni's team motivation when creating new creative concepts.
 

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Kenneth Brinkmann
Kenneth Brinkmann
CEO at Publicis Groupe
Working to create a radical transparent agency group built for the future.
 

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Maria Tomljanović
Maria Tomljanović
Head of Native at Index.hr
I am a graduate journalist who was first attracted to native advertising as a student, and there was no turning back. I took my first native steps in the award-winning native studio 24ContentHaus, where I first worked as a content producer and then as a coordinator and editor in the native department. I then got the opportunity to start the native department at the most-read Croatian news site Index.hr, where I still work today as the head of native and am responsible for every native campaign we create for different clients.
 
Creating stories on a portal with more than a million visitors per day is not only a creative but also a responsible job. I enjoy creating native campaigns with my team, and the thought that guides us is to create content that makes a difference.
 
Native content should be informative and valuable to our readers and encourage them to think and change. If we succeed in this and connect the client and the reader, then we know that we have done a good job.
 

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Josh Robinson
Josh Robinson
SVP at Forbes Content & Design Studio
Josh Robinson is the head of the award-winning Forbes Content & Design Studio, a multidisciplinary unit that produces high-impact paid content, event branding and marketing, social executions and more. Prior to joining Forbes in 2014, Josh held positions at The New York Times, AOL and two television stations.
 

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Stefan Lundstedt
Stefan Lundstedt
Head of Content Advertising at Informa AB

Member of IAB Sweden Taskforce - Content Advertising and Head of Native at Informa. Specialized in the public sector.

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Pete Fergusson
Pete Fergusson
Founder & CEO at Nemorin Film & Video

CEO/Founder of Nemorin Film & Video, the premium branded video agency (part of the Argonon Group). Ex Head of Commercial Video for the Telegraph. Broadcast, media and branded content geek.

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Daria Marinovic
Daria Marinovic
Head of Native Ad Studio at Hanza Media

A journalist by education and a marketing lover by nature, Daria built her career in the leading Croatian media company Hanza Media. She was a student when she started working as a journalist at a print newspaper, but ultimately discovered her passion for digital platforms. She became editor of the economy section and transferred to the field of native advertising.

For the last three years, Daria has been in charge of many successful projects and campaigns. Last year, Daria and her team were awarded a MIXX award for the best native campaign in Croatia and project with the best 'green' impact in society.

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Matt Flemming
Matt Flemming
Director of Content Works at Postmedia Network Inc

Matt Flemming is the Director of Content Works, Postmedia's full service branded content studio. Postmedia is one of Canada's largest national media companies, including a network of over 130+ media brands, credentials of outstanding journalism, extensive digital capabilities, and an audience of millions of Canadians each month. Matt has two decades of experience in journalism, PR, custom publishing and content marketing in Asia and North America. Matt has created branded content for a wide range of clients, from local mom and pop small businesses to global brands such as Samsung, Audi and Pfizer. As the leader of Postmedia’s branded content studio, he develops strategies to make sponsored content more engaging and more effective. 

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Caroline Swärd
Caroline Swärd
Head of Native at Bonnier News Brand Studio
I am Head of Native and Operations Manager at Bonnier News Brand Studio and I have been developing Bonnier News native since 2015 together with my sharp colleagues.
 
I am a native advertising specialist and have great respect for the craftsmanship required to make good content that is adapted to the platform it is created for, which in turn gives the best effect for our clients. I have had the honour to travel around Europe and lecture other media houses on how to build up their departments and products. In addition to that, I am the current chairman of the IAB Native Advertising task force.
I am passionate about my job and love developing our products as well as my colleagues.
 

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Henrik Hidalgo
Henrik Hidalgo
Head of Native at Leeads AB
I've been working with content advertising almost my entire career in different positions. As Head of Native at Leeads, my job is to help create ideas and ensure that they have a stellar delivery.
 

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Jimena Villavicencio Farfán
Editora General de ContentLab en Grupo El Comercio

Jimena is a professional in communications  with more than 15 years of experience in the field of journalism and content management. She has won leading international awards in media and content issues such as the Native Ad Awards, the Latam Digital Media and the INMA Media Awards. During these years it has created, developed and edited leading media in its field such as ¡Vamos! -leading tourism media during the 10 years it was published-, G de Gestión, among others. For four years, she was a columnist for the magazine Somos where she narrated her passion for travel and currently is the Editor in Chief of ContentLab, the content laboratory of Grupo El Comercio, the largest media outlet in Peru, which had the mission of creating six years ago. At ContentLab, she has already led successful branded content projects for more than 350 top market clients such as Movistar, Maestro, Tottus, Claro, UPC, among other brands.

She has a Diploma in Communication Management and Management from the University of Piura, with Inbound Marketing courses, from the IEBS of Spain. Jimena is constantly invited to teach workshops and courses in the field.

 

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Hans De Loore
Director Brand Studio at Ads & Data

Hans is Director Brand Studio at Ads & Data, the national advertising powerhouse of four major publishers in Belgium, combining strong local and international media brands with the power of a high-quality data selection.  The focus of our Brand Studio is to bring the right message to the right audience at the right time. With reach and efficiency. Hans has been pioneering native advertising since 2014 for Mediahuis, and has an overall experience in publishing of more then 20 years.

 

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Tim Clark
Tim Clark
Vice President, Head of Brand Journalism at SAP

Tim is former Editor-in-Chief and tech journalist and has written for numerous trade and consumer publications like Variety, Multichannel News, Forbes and MAXIM. As Vice President and Head of Brand Journalism in SAP's Global Marketing group, Tim has built a formidable coalition of brand journalists that use the power of great storytelling to drive the company's native advertising and early awareness efforts.

 

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Veerle Neyens
Director Roularta Brand Studio at Roularta Media Group

Veerle Neyens is currently director at Roularta Brand Studio. Roularta is a listed multimedia group and Belgium’s market leader in magazine & online brands (general, business and sports news, women's, lifestyle and professional brands), Belgian Business TV and several local media.
She has a 22-years track record in Belgium’s biggest mediacompanies covering television, radio, newspaper, magazine & digital advertising expertise. 

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Stine Holmgaard
Head of Marketing BENELUX/DACH/DK at Solita

Stine Holmgaard heads up marketing for Solita (BENELUX/DACH/DK). Solita is one of the fastest-growing next gen data consultancies in the Nordics with a rather advanced inhouse team of tech-savvy marketeers. 

Stine is first and foremost a firm believer in content marketing and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content to good people in their preferred channels. In her ‘spare time’ Stine is engaged in helping the upcoming Danish Fashion Brand, Hunkøn, on their growth journey. She’s recently joined the executive partner team and is, without a doubt, a strong combination of B2B and B2C profile in one.

Previously, Stine held the position as COO and partner at the Native Advertising Insititute where she initiated the Native Advertising DAYS back in 2015, launched the ‘100 Women in Native Advertising’, and this very awards program back in 2016.

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Brandon Keenen
Chief Marketing Officer at Ziglu

Brandon Keenen is an aspiring rock musician with plans for global stardom. But until his big break, he’s focused on his other passion - marketing. While studying at the University of Arizona, Brandon took a job as a book salesman going door-to-door across the southern United States - a job that triggered a love for sales and marketing and has resulted in roles at companies like AOL, BuzzFeed and CNN. Brandon is currently the Chief Marketing Officer for the banking, exchange and investment app Ziglu. He has a wealth of experience across marketing attribution, branded content, creative execution, SEO and paid media. He now lives in London with his kids and two labradors.

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Pernilla Boshuis
Pernilla Boshuis
CEO at Matchad AB
I've been working with online media for 18 years. Always eager to learn and see the results of a good campaign. Also experienced the evolution of native advertising from early 2010 til today. What a great story.
 

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Patrick van Hooy
Patrick van Hooy
Managing Director at Value Zipper
Patrick has more than 20 years of experience in the world of branded content. After various sales and marketing roles at Amsterdam RAI, TMG, Sanoma and DPG Media, he founded Value Zipper in 2014. Value Zipper exploits the media space and other associated possibilities of 16 media owners and publishers of print media, digital media and even movies. With this wide range of possibilities, Value Zipper offers advertisers and media agencies a one-stop shop to share their brand stories.
 

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Silvana Mrvelj
Silvana Mrvelj
Creative Content and Digital Solutions Strategist at Real Grupa
As a Creative Content and Digital Solutions Strategist at the leading marketing services company Real Grupa,  I am currently working on content digital strategies, campaigns and solutions for numerous companies.
 
The privilege of having previous experience as a journalist and editor-in-chief at Croatia’s biggest print and digital media and also as director of several native advertising media departments, allows me to create authentic and original campaigns.
 

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Joanna Carrigan
Joanna Carrigan
Managing Director at Women's Lifestyle Future PLC
Jo Carrigan is Managing Director of Women’s Lifestyle at Future PLC, a UK-based media company home to over 250 of the world's best-loved brands. Having recently joined Future from NewsCorp where she spent five years as Head of Commercial Content, Jo started her career in news journalism, and over the last 13 years has worked across a host of brands including The Huffington Post, Mail Metro Media, MediaCom and The Sunday Times.
 

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Mats Dicklén
Mats Dicklén
Head of Bonnier News Brand Studio
Mats has over 20 years of media and communication experience. Mats has a solid and industry-awarded background in content production, both commercial and editorial.

He has extensive experience from various media companies, including sales director at MTG, Media Director at MediaEdgeCia and CEO at Metronome Digital Media. Prior to joining MSLGROUP, he worked as CEO for 7 years at the own film production company Hard Hat AB, which he founded with Calle Schulman in 2009.
 

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Sebastian Fernandez
Sebastian Fernandez
Head of Ekstra Bladet Brand Stories
Ekstra Bladet Brand Stories is a small integrated story studio that creates and executes native advertising campaigns on one of Denmark's largest media platforms. We work closely with advertisers, media agencies, creative agencies etc. and love to share advice and discuss branded content in general.
 

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Maria Lofjärd
Maria Lofjärd
Creative Director at Stampen Media STUDIO
Creative director at Stampen Media's creative hub STUDIO, leading designers, content creators and writers in advertising for both in-house campaigns and external costumers. 10+ years of marketing experience as a creative, marketing director and customer experience manager within retail, traveling and media industry.
 

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Kevin Sewell_Commercial Director_ADYOULIKE
Kevin Sewell
Commercial Director at ADYOULIKE
Kevin Sewell brings 9 years of experience spent at the forefront of native advertising to the jury panel. As Commercial Director for Adyoulike, now part of OpenWeb, Kevin, who has a degree in journalism, has spent the best part of a decade working with leading brands and advertising agencies in planning, executing, and scaling multi-market campaigns. An expert in evaluating the ROI of native advertising campaigns he brings a strong commercial acumen to the jury panel. In his spare time Kevin enjoys scuba diving and is training to become a pilot.
 

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Stuart Feil_VP, Branded Content_Adweek
Stuart Feil
VP, Branded Content at Adweek
Stuart leads Adweek's award-winning content studio, which develops content, thought leadership and demand generation programs for brands that want to reach Adweek's audience of marketing and advertising leaders.
 

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Jimena Villaviencio_Director Engagement_LLYC
Jimena Villaviencio
Director Engagement at LLYC
Communicator with more than 15 years of experience in the field of journalism and content creation. She has received international awards in media and content issues. During those years she has created, developed and edited leading media in its field.
For 6 years she was the Editor in Chief of ContentLab, the content lab of Grupo El Comercio, in which she led comprehensive projects for more than 350 clients in the local and international market such as Amazon, Movistar, Maestro, Claro, among others, becoming the leader in the peruvian market. She is a graduate of the University of Lima and a Diploma in Communication Management and Management from the University of Piura, with Inbound Marketing courses, from the IEBS of Spain.
Nahum Hendricks_Creative Director, MINT Brand Studio_Seven West Media
Nahum Hendricks
Creative Director, MINT Brand Studio at Seven West Media
Since starting at Seven West Media in 2016, Nahum has channelled his creative energy into building a team of storytellers and makers, shaping environments for ideas to grow. Previously, Nahum worked across a range of digital and video roles including government, not-for-profit and web development agencies resulting in a well-rounded skill set to lead the MINT team. Eclectic and diverse in his interests, Nahum sees creativity as the ability to connect the seemingly unconnected.
 

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Ante Franotovic_Marketing Director_24sata
Ante Franotovic
Marketing Director at 24sata
In 2006. I started my career in Publicis Groupe where I progressed to the Regional Account Director position responsible for the ex-YU region clients.
In 2015. I joined 24sata as the Marketing Director and member of the core management team.
Founded commercial content production department in 2017. Set up of the business model of producing and selling commercial content.
 

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Maria Rossen_Head of Creative_Dagbladet Børsen
Maria Rossen
Head of Creative at Dagbladet Børsen
Empathetic leader. Creative marketeer. With a love for creating stories that matter, Maria is Head of Creative for the native advertising team at the publisher Dagbladet Børsen – the preferred business newspaper in Denmark for more than 125 years.
Educated as a journalist in 2010 she has worked with native advertising and content marketing throughout her career at several of the most influential btc and btb media platforms in Denmark.
The combination of her journalistic background and business insights enables her to take a story first-approach and consistently create high quality advertiser paid content and tailoring the creative concepts to meet the business goals of the advertiser, the demands of the audience and balancing the editorial brand.
 

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Ida Fridh_Head of Creative Studio_Aller Media, Sweden
Ida Fridh
Head of Creative Studio at Aller Media, Sweden
As Head of Creative Studio, Ida runs Aller Media's in-house agency - the company's creative hub, responsible for developing powerful commercial concepts for its advertisers, with the aim of inspiring and engaging the women of Sweden.
 
With 20+ years of experience, Ida has a strong background in the advertising and marketing industry. Before joining Aller Media she worked as a specialist at Bonnier News Brand Studio and Schibsted Brand Studio – making her a native advertising pro within the Swedish media houses.
 
What has driven her throughout her career, as well as today, is her passion for storytelling and creating high-quality content for women that engages.
 

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Nina Nørgaard Jacobsen_Founder_Biites
Nina Nørgaard Jacobsen
Founder of Biites
Nina has a background within business development, commercial strategy and marketing. In 2018 she co-founded the video distribution platform, Biites. Biites challenges the standards within video distribution and create a high engagement alternative to existing video distribution options. Together with her co-founder and team, Nina has seen Biites grow across regions, introducing a new commercial model with focus on attention and relevance to content.
Nina has previously worked within content distribution and with marketing and branding within a variety of industries, and is based in Copenhagen, Denmark.
 

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Anders Lithner_CEO_Brand Metrics
Anders Lithner
CEO at Brand Metrics
Anders Lithner is CEO and co-founder of Brand Metrics, a tech platform used globally for measuring the brand lift outcome of digital advertisement, including thousands of native campaigns. His background is in academic media studies, followed by many years as entrepreneur in the market research industry.
 

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