Book Masterclass


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Stuart Feil
VP of Branded Content at Adweek

Stuart leads Adweek’s award-winning content studio, crafting content-driven campaigns for brands that want to reach its audience of marketing decision makers. He also oversees Adweek’s webinar and sponsored research. Prior to Adweek, he was Editorial Director of Forbes Insights, the sponsored research group at Forbes.


E.J. Bae
E.J. Bae
Business Director at BBDO Korea

EJ Bae (short for Eunjung Bae) has 20 years of experience in brand advertising industry. Her experience ranges from Korean domestic as well as international marketing communications. She has worked with various clients ranging from FMCG to automobile industries, practicing different communications strategies and tactics for both commercial and government bodies.
Recently, she has expanded her expertise from brand marketing communications to corporate communications in public relations and crisis management through PhD classes. It is rooted in her strong belief that corporations need to be socially responsible for their business activities and strive for a more ethical business practice.
Her first experience with native advertising dates back to 2012, and contents marketing to 1998, when her role was to write direct mails for customers of Northwest Airlines.
She was able to practice her skills at BBDO, Cheil Communications, FCB, McCann Erickson, Mindshare and the Ministry of Foreign Affairs of Republic of Korea.


Bettina von Schlippe
Bettina von Schlippe

As the founder of R.S.V.P. – PR & Lifestyle Agency, Bettina has ventured into new markets, setting up offices in Singapore and Malaysia, and taken up the role of Publisher for Buro 24/7 in both these markets. Today, and its Malaysian sister-site are the leading online offerings for international lifestyle and luxury brands in the digital space.

In 2020 Bettina became publisher of Vogue Singapore. Overcoming all restrictions and lockdown challenges, Vogue Singapore’s was conceptualized as a 360 digital launch experience - The Vogue studio included 7 clickable touchpoint to discover Vogue Singapore. ( ) including  the Vogue Conversations, AR technology bridging print and digital as well as 3 d animated fashion shoots and live performances. With over 13 million views the launch was highly recognized by the industry. In addition to the editorial work, Bettina is heading the Vogue Singapore Foundation to support local talents and drive change through technology in the fashion industry.

Due to the increasing demand for innovative content formats, Bettina oversees the newly created content studio  “somethingelse”  of Media publishares that is as well publishing Vogue Singapore.

Bettina is also one of the founding members of a premium marketplace called, which is launching in November 2022. 


Irina Pashina
Senior Director, Content Strategy and UX at SAP

Irina is a global content strategy expert and speaker with extensive experience in the technology and non-profit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects, and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications. She is a certified coach and seasoned mentor, and sees content as a connector and differentiator in life. 


Jesper Laursen
Founder and CEO of the Native Advertising Institute

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time, and in the right manner.

His company Brand Movers publish the largest magazine in Northern Europe on the subject called Content Marketing Magazine and work with various brands and media on native advertising projects.


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Carol Matta
Native Advertising Director at DMS (Digital Media Arm of Choueiri Group)

Award-winning director with over 15 years of experience in the communication, marketing, and digital media industry on the client, agency and publisher side. Carol’s career included working across an array of renowned brands from different industries where she put forward strategic communication programs that contributed to building brands’ image, credibility and popularity in their respective industry. Driven by creativity, Carol was behind developing and leading the regional communication department of an international beauty brand, where she succeeded in bringing the brand’s media share of voice to rank #1 in the region. Today, she heads the Content and Native Advertising department at DMS, the digital media arm of Choueiri Group, and her role focuses on making sure a state-of-the-art solution is offered to the market.


David Landes
David Landes
Content Director at Tale

David Landes is a Content Director at Tale, a Stockholm-based content agency. Prior to Tale, he served as the Head of Commercial Content at The Local, Europe’s leading network of English language news sites. He joined The Local as a journalist in 2008, serving as editor of The Local Sweden from 2010 to 2014 before launching The Local Client Studio. In addition to earlier journalistic stints with the Financial Times and the PBS NewsHour, David has also worked in commercial and public diplomacy at the US Embassy in Stockholm and the Meridian International Center in Washington, DC. He holds an MA in international relations from Johns Hopkins SAIS.


Alexander Højfeldt Lund
Alexander Højfeldt Lund
Head of Writing at Brand Movers

In his position as Head of Writing at Brand Movers, a leading content marketing agency based in Copenhagen, Denmark, Alexander Højfeldt Lund is responsible for every piece of written quality content the agency creates for its many clients.
With a background in journalism, Alexander is focused on creating trustworthy and authentic content for brands. In his work, he emphasises the use of journalistic principles to create quality branded content with a creative edge. Before joining Brand Movers, Alexander worked as a journalist at the regional newspaper Fyens Stifttidende. He has also worked as editor and managing editor at the journalistic agency Media Movers where he was responsible for delivering quality journalism to the daily newspapers Ekstra Bladet, Jyllands-Posten, and Politiken on print and digital.


Graham McDonnell
Graham McDonnell
VP of Brand and Creative at TIME
A multi award-winning creative, speaker and lecturer with over nineteen years in the industry, specialising in creating immersive, emotionally-driven stories for a wide variety of global brands. After over a decade of leading creative teams agency-side, I became a founding member of The New York Times International content studio and now lead the Brand and Creative team for TIME. Over the past few years I have had the privilege of speaking alongside presidents, world-leaders and CEOs at events across the world, as well as lecturing for design schools across London, Paris and New York and serving as a judge for The World Media Awards and the FWA.


Rebecca Lieb
Analyst & Founding Partner at Kaleido Insights
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.


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Michael Villaseñor
Director of Product Design, R&D at Spotify
Michael is an award-winning design leader with 15 years of experience who is eager to solve complex problems within digital media and platforms. His strengths are developing organizational vision, creating scalable design solutions and cultivating strong team culture. Michael leads his team by providing ample room to challenge norms, test hypotheses and focus on cumulative performance as a greater community. His expertise spans digital advertising, user experience, core product design, marketing and brand design. Currently he works alongside the greater Spotify design organization to develop experiences related to the monetization of podcast experiences.


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David Jenkins
Commercial Director, EMEA, at Nativo
With 10 years’ experience in digital advertising and content marketing, David has spent the last 3 years leading commercial and publisher development for Nativo in Europe. Working alongside Nativo’s award-winning in-house media and operations teams, when David is not focussing on growth across the region, he uses his hands-on campaign experience from publishers like The Economist to help media companies build a successful and sustainable business from native advertising and branded content.


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Pete Fergusson
Founder and CEO of Nemorin Film & Video
Pete is the founder and CEO of Nemorin Film & Video and the former head of commercial video for the Telegraph. Nemorin is the specialist digital first and branded content agency within Argonon, the UK/US independent production group behind shows including The Masked Singer. Their clients include some of the biggest brands in the world.
Pete has a background in broadcast media both on and off-air. He was one of the UK’s youngest radio presenters and still loves the industry to this day,  He has  also represented the UK creative sector on international trade missions to China and Japan for the Mayor of London / London and Partners


Dale Lovell
Co-founder at ADYOULIKE

Dale Lovell is Co-Founder at ADYOULIKE, a worldwide leader in native advertising and the author of Native Advertising: The Essential Guide.

A 20-year career at the forefront of digital media and advertising spans journalism, publishing, marketing and advertising technology. Dale’s career started working for and launching successful digital publishing start-ups, before becoming a content marketing consultant, working with international brands such as The National Geographic Channel.  

Prior to ADYOULIKE, Dale was co-founder of Content Amp, working closely with leading brands and agencies on content strategy and content distribution. A regular contributor to marketing and trade press, he publishes a monthly marketing and publishing newsletter, The Soup is Getting Cold.  


Alexander Aude
Head of Video at Brand Movers
Alexander has 15 years of experience in video strategy, ideation, production and direction of commercial video formats. 
Kunde & Co, BBDO Worldwide, Chimney / Edisen is a part of Alexanders CV and he is now working as Head of the video department at Brand Movers. 
Alexander has worked for brands such as Snickers, SAS, Danske Spil, Arla, P&G, Novo Nordisk, UBS, Nickelodeon. 


Ana Plisic
Partner at 01 Content & Technology - C3 Croatia

Ana Plisic is an award-winning creative director and partner in C3 Croatia - 01 Content & Technology, a part of German-based group C3 Creative, Code and Content. C3 is a leading European content and digital agency. She has launched the first creative agency and brand consultancy within a legacy media publisher in Croatia in order to introduce premium native advertising to the market and deliver customer-focused brand communication. She has been recognized as the world marketer of the year 2018 (NAA Berlin, 2017).  


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Raquel Bubar
Managing Director, T Brand Studio International at The New York Times

n 2015, Managing Director Raquel Bubar moved across the pond to build and lead the creative and strategy teams of T Brand International within The New York Times Company – a creative endeavor entirely new to the industry at the time. Raquel was selected to pioneer this new international endeavor due to her exceptional leadership skills as proven on work for Philips, Capital One and Purina. Within six years, under Raquel’s guidance, the creative team has tripled in size and grown their entire content portfolio of work and capabilities for global brands such as UBS, Samsung, Unilever and Cartier. Under her leadership the team has delivered on their mission to help brands matter more in the world by achieving creative success across Europe, the Middle East and APAC in targeting The New York Times’s global audiences.


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Fara Warner
Vice President of Practice Change at Solutions Journalism Network

Fara Warner is Vice President of Practice Change at Solutions Journalism Network, a nonprofit organization that trains and connects journalists to report on how people are responding to the world's most important issues. In the past decade, Fara has led diverse teams of developers, designers, writers, and editors to create compelling and creative custom content programs for the world’s largest brands, including Ford Motor Co., Morgan Stanley, MINI USA and Netflix. Her focus on creativity, journalism-forward and storytelling can be seen in the work she has created for WSJ. Custom Studios, the content unit of The Wall Street Journal, where the team’s work has been awarded the Cannes Lion for Effectiveness, two D&AD Pencils for design and development as well as more than 70 other awards. 


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Josefine Vännman
General Manager, Amazon Advertising Nordics

Josefine Vännman is the General Manager for Amazon Ads in the Nordics. Before recently joining Amazon Ads, Josefine led the award winning Schibsted Brand Studio in Sweden for six years. Native Advertising has always been close to my heart. It's an inspiring and engaging way of connecting with new and existing customers. When working at Schibsted I used to say to customers and my team that Native Advertising creates a win-win-win solution for advertisers, publishers and the readers of the content.


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Richard Pattinson
Senior Vice President, BBC StoryWorks at BBC Global News

Richard Pattinson is Global Senior Vice President of BBC StoryWorks, the BBC’s brand studio within BBC Studios. BBC StoryWorks operates in eight countries across North Americas, EMEA and APAC, working with clients to develop and deliver commercial branded content and the sponsorship of BBC editorial across BBC Global News digital and TV platforms.

Previously, Richard was Global Partnerships Editor at BBC World Service Group, the BBC’s global news division which broadcasts weekly to an audience of almost half a billion people on BBC World News TV, BBC World Service radio,, and the BBC’s forty plus non-English language services. Prior to that position he was Commissioning Editor for BBC World News and, where he oversaw the creation of a large range of editorial content to serve the organisation's global audience in news, across TV and online. 

Richard has worked at the BBC for almost twenty ears, in which time he has produced some of the organisation's most recognised television news programmes, including its flagship nightly UK current affairs show Newsnight from 2004 to 2008.


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Maria Rossen
Head of Creative at Dagbladet Børsen

With a passion for creating engaging content that captures the audience, Maria leads the commercial editorial team at the publisher Dagbladet Børsen - the preferred newspaper of the Danish business for more than 125 years.

Educated as a journalist in 2010 she has worked with native advertising and content marketing throughout her career at several of the most influential btc and btb mediaplatforms in Denmark. The combination of her journalistic background and business insights enables her to take a story first-approach and consistently create high quality advertiser paid content and tailoring the creative concepts to meet the business goals of the advertiser.

As Head of Creative, she ensures that the collaboration between Børsen and the advertiser results in an effective campaign that optimally engages the target group with quality content as well as balancing Børsen’s editorial brand and the advertiser’s business goals.


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Thomas Stokholm
Creative Director at

One of the most award winning and nominated Native Advertising creative directors and producers in Denmark. Responsible for lots of viewers, readers, listeners, users, sales, turnovers and profits in podcast, television and advertising productions. Creator and leader of numerous innovative projects in both start ups and print born medias gone digital. Hosting his own branded content podcasts and providing numerous media with creative consultancy.  


Pat Dizon
Co-founder and Managing Partner at The Huddle Room

Pat Dizon is co-founder and managing partner at The Huddle Room, one of the fastest-growing independent integrated agencies in the Philippines. With over 15 years experience in integrated media spanning multiple verticals, she believes native advertising is a powerful tool to execute compelling and cut-through campaigns in this high density marketplace.

Erik Haukaas Aspaas
Erik Haukaas Aspaas
Team and content lead at Schibsted Partnerstudio

He works at Schibsted Partnerstudio. They´ve been around since 2015 and create quality content on behalf of almost 400 clients. That makes them Norway's largest content marketing agency, weighing in at more than 70 employees.

In his role as a Team Leader he guides, helps and collaborates with nine producers and a commercial advisor. A great team, he must add. Together, they create channel-adapted content for their brands. Such as VG, Aftenposten, BT and E24. Mostly it´s digital advertising, but their portfolio includes printed news, podcasts and social media. They´ve even started making some TVCs. 

His background is from journalism and especially as a reporter for VG, Norway's largest newspaper. His overall experience in news media is now about twelve years. 


Max Schüler
Max Schüler
Director of Brand Studio at Schibsted Marketing Services in Sweden

Max Schüler is the Director of Brand Studio at Schibsted Marketing Services in Sweden, Stockholm. Our mission is to significantly increase profitable growth in content marketing and tailor-made solutions. Brand Studios mission is to deliver high-quality, creative content marketing solutions based on demand from Schibsted's advertisers. I feel honored to have the opportunity to participate and judge nominations from world leading content creators.


Chad Pollitt
Chad Pollitt
Co-founder of Relevance

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights.

​He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for blockchain technology companies Swachhcoin, Cryptopal and AdHive and the Indiana's Governors Council on Cybersecurity.


Marek Dorobisz
Marek Dorobisz
Creative Director at Ringier Axel Springer Polska
Marek is the Creative Director at Ringier Axel Springer Polska, the leading publisher in Poland's digital market, valued for its traditional and internet media portfolio. With the mission to create innovative business products and solutions for our customers, Marek is involved in the creation of native communication concepts as well as ad product design and internal projects.
His strengths are the strategic understanding of clients,' and customer needs combined with the ability to create orchestrated ideas consequent executed throughout all channels. As a limelight hog, he understands to inspire and excite for those ideas. His expertise spans ATL, BTL, events, media solutions, digital & native advertising, and content marketing. 
For 22 years in the industry, Marek practiced his skills at agencies like FCB Wilkens, Jung von Matt, Scholz and Friends, JWT, and Starcom. Together with his wife Kama, Marek is also co-founder of, a greeting card company promoting Polish Illustrators and design across Europe.


Jimena Villavicencio Farfán
Editora General de ContentLab en Grupo El Comercio

Jimena is a professional in communications  with more than 15 years of experience in the field of journalism and content management. She has won leading international awards in media and content issues such as the Native Ad Awards, the Latam Digital Media and the INMA Media Awards. During these years it has created, developed and edited leading media in its field such as ¡Vamos! -leading tourism media during the 10 years it was published-, G de Gestión, among others. For four years, she was a columnist for the magazine Somos where she narrated her passion for travel and currently is the Editor in Chief of ContentLab, the content laboratory of Grupo El Comercio, the largest media outlet in Peru, which had the mission of creating six years ago. At ContentLab, she has already led successful branded content projects for more than 350 top market clients such as Movistar, Maestro, Tottus, Claro, UPC, among other brands.

She has a Diploma in Communication Management and Management from the University of Piura, with Inbound Marketing courses, from the IEBS of Spain. Jimena is constantly invited to teach workshops and courses in the field.



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Hans De Loore
Director Brand Studio at Ads & Data

Hans is Director Brand Studio at Ads & Data, the national advertising powerhouse of four major publishers in Belgium, combining strong local and international media brands with the power of a high-quality data selection.  The focus of our Brand Studio is to bring the right message to the right audience at the right time. With reach and efficiency. Hans has been pioneering native advertising since 2014 for Mediahuis, and has an overall experience in publishing of more then 20 years.



Tim Clark
Tim Clark
Vice President, Head of Brand Journalism at SAP

Tim is former Editor-in-Chief and tech journalist and has written for numerous trade and consumer publications like Variety, Multichannel News, Forbes and MAXIM. As Vice President and Head of Brand Journalism in SAP's Global Marketing group, Tim has built a formidable coalition of brand journalists that use the power of great storytelling to drive the company's native advertising and early awareness efforts.



Veerle Neyens
Director Roularta Brand Studio at Roularta Media Group

Veerle Neyens is currently director at Roularta Brand Studio. Roularta is a listed multimedia group and Belgium’s market leader in magazine & online brands (general, business and sports news, women's, lifestyle and professional brands), Belgian Business TV and several local media.
She has a 22-years track record in Belgium’s biggest mediacompanies covering television, radio, newspaper, magazine & digital advertising expertise. 


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Stine Holmgaard
Head of Marketing BENELUX/DACH/DK at Solita

Stine Holmgaard heads up marketing for Solita (BENELUX/DACH/DK). Solita is one of the fastest-growing next gen data consultancies in the Nordics with a rather advanced inhouse team of tech-savvy marketeers. 

Stine is first and foremost a firm believer in content marketing and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content to good people in their preferred channels. In her ‘spare time’ Stine is engaged in helping the upcoming Danish Fashion Brand, Hunkøn, on their growth journey. She’s recently joined the executive partner team and is, without a doubt, a strong combination of B2B and B2C profile in one.

Previously, Stine held the position as COO and partner at the Native Advertising Insititute where she initiated the Native Advertising DAYS back in 2015, launched the ‘100 Women in Native Advertising’, and this very awards program back in 2016.


Brandon Keenen
Chief Marketing Officer at Ziglu

Brandon Keenen is an aspiring rock musician with plans for global stardom. But until his big break, he’s focused on his other passion - marketing. While studying at the University of Arizona, Brandon took a job as a book salesman going door-to-door across the southern United States - a job that triggered a love for sales and marketing and has resulted in roles at companies like AOL, BuzzFeed and CNN. Brandon is currently the Chief Marketing Officer for the banking, exchange and investment app Ziglu. He has a wealth of experience across marketing attribution, branded content, creative execution, SEO and paid media. He now lives in London with his kids and two labradors.