Entry rules

For the Native Advertising Awards

Call for entries

Entry to the Native Advertising Awards 2023 is open. 

Deadlines, entry fees, and payment

Early Bird Entry Deadline: December 16th, 2022 - €199 per entry
Regular Entry Deadline: January 31th, 2022 - €299 per entry

The final deadline for entries is January 31st, 2023.
Until payment is received, your entries are considered PENDING and will not be eligible for judging. You will receive a notification once your payment is registered in our system.


There will be no refunds once a submission is complete. A submission that fails to meet the specifications requested below will not be eligible for judging and will be excluded without notice and refunds.

Choosing categories

We have 30 categories under the themes: Organization, strategy, channels, and format. You can submit an entry in multiple categories if relevant. The jury reserves the right to alter your entry to fit the category if needed.

Entry essentials

To be eligible for judging, your entry has to meet the following criteria:

– All sections of the entry formula have to be filled and, if possible, a video or pdf showreel of your campaign or company should be included in the entry.

– Video content on Youtube / Vimeo and web-based material are preferred instead of video attachments.

– Supporting material should not surpass 5 MB if used as an attachment.

Jury criteria

The jury will be looking for campaigns and companies that have demonstrated success and excelled with native advertising activities over the past 12 months. Entries should relate to work that has been active within 2022.

We kindly advise you to provide clear evidence to support and prove your success. This includes clear metrics around KPI’s, creative assets and links to your work that may help demonstrate the quality of your entry.

Scoring criteria:

– Consumer relevancy and value
– Innovation
– Strategic excellence
– Creativity
– ROI/Results related to KPI’s

The Jury

The jury is curated across nations and continents and counts professionals chosen on the basis of their experience in the field of native advertising. Jury members from agencies, studios, vendors, and platforms are not eligible for judging in categories where entries from their own work have been submitted. This rule will be honored at all times.

The Judging process

1. Judges score each entry within each category based on the outlined criteria.

2. All jury scores are combined to create an overall score for each entry.

3. The scores are then totaled and the highest scoring entries will determine the shortlist.

4. The jury discusses the highest scoring entries and then agree on the category winner.

Shortlist announcement

The shortlist will be announced March 2023. The winners will be announced at the Native Advertising AWARDS in May 2023. This time, as a physical award show in Copenhagen, Denmark. 

Return of materials

All entries submitted to the Native Advertising AWARDS become the property of Native Advertising AWARDS and are likely to be used in a promotional context. If parts of your submission should not be disclosed to the public, please indicate this on the entry form by stating CONFIDENTIAL – DO NOT SHARE. Such requests will always be respected.


All material will remain confidential to the judges who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices.

Additional questions?

Contact NAI at hello@nativeadvertisinginstitute.com