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NAI+ EXCLUSIVE

Case study: How Donald Duck Helped a Finnish University Reach Over Half a Million Potential Students

NAI+ EXCLUSIVE

Case study: How a Fish and Tourism Collaboration Reeled in Local Engagement with a Sustainable Twist

NAI+ EXCLUSIVE

Case study: How a Limited-Edition Blazer Helped e5 Attract a Younger Fashion Audience

New cases

NAI+ EXCLUSIVE

Case study: How a Regional Media Group Transformed Native Advertising in South Bohemia

NAI+ EXCLUSIVE

Case study: How UBS Used Storytelling and Formula 1 to Drive Brand Affinity

NAI+ EXCLUSIVE

Case study: What Made This Czech Sustainability Campaign Outperform Expectations

NAI+ EXCLUSIVE

Case study: What Made This Health Awareness Campaign Exceed All KPIs

NAI+ EXCLUSIVE

Case study: What Made This Artisanal Chocolate Campaign a Digital Success

NAI+ EXCLUSIVE

Case study: What Happens When Fine Dining Meets French Automotive Design

New research and reports

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NAI+ EXCLUSIVE

Research: Benchmark Report for Q1-Q2 2024 - NAI+ Exclusive

Download: The Global Guide to the Branded Content Tech Stack 2025

Download: Significant Women in Branded Content 2025

Download: Get your copy of The Metrics that Matter

Download: Get your copy of 27 Industry Pros on the Future of Native Advertising

Download: Get your copy of Global Guide to Native Advertising Technology 2018

New talks

NAI+ EXCLUSIVE

Talk: Humanising AI – How Publishers Can Help Brands Make the Emotional Connections to Really Cut Through

NAI+ EXCLUSIVE

Talk: Addressing the 5 Major Barriers of Branded Content That Are Key To Making It A Leading Ad Channel

NAI+ EXCLUSIVE

Talk: From Buzz to Buy: How Branded Content Sells Products

NAI+ EXCLUSIVE

Talk: Weapons of Mass Construction: The Global Guide to the Branded Content Tech Stack 2025

NAI+ EXCLUSIVE

Talk: Staying Power: How Iberdrola and Fortune Brand Studio Pivoted, Communicated, and Uncovered the Right Story

NAI+ EXCLUSIVE

Talk: From Podcast to Print: Unlocking the Full Potential of Your Brand Storytelling

New articles

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Native Advertising Days 2025: Slowing down for introspection can help build trust

Jury Day at NAI Days: How Caring is Sharing’ has become its badge of honour

[Research] 120+ Native Advertising Tools for 2025—Tested, Ranked, Explained

Insights: Why integrating podcasts into traditional media isn’t smooth sailing

Andy Sitta: How a mud-covered Dacia turned heads and why creativity has to live inside the strategy

Max Schüler: How a pet health podcast became one of the year’s most emotionally resonant campaigns

Native Advertising A-Z

Stop googleing. We've created the ultimate glossary for all things native advertising. Here's a couple of the latest terms we've explained.

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