Upcoming webinar

What 25 Years in TV Taught Me About Making Brand Videos People Actually Watch

Steal the Secrets: A TV Veteran’s Guide to Brand Storytelling That Works
- CET

What 25 Years in TV Taught Me About Making Brand Videos People Actually Watch

Steal the Secrets: A TV Veteran’s Guide to Brand Storytelling That Works

The beauty of branded content is its ability to tell real stories that engage audiences more
profoundly than conventional video advertising allows.


Greg Moyer, Founder of Blue Chalk Media, spent over 25 years in cable television building channel brands and commissioning thousands of hours of non-fiction programming for the likes of Discovery Channel, TLC, and the Food Network before launching his own production company to help publishers, brands, and agencies move their messages from print to video for wider distribution through digital media.
 

In this webinar, he offers insights about how to draw on the techniques of narrative cinematic storytelling to structure brand-sponsored stories for maximum emotional impact. And, despite the popularity of social media, he discuss the new openness of brands and content distributors to partner on producing longer-form content in an attempt to make a deeper connection with their customers.

 

Takeaways - Join this session to learn:

 

  • How to embrace Narrative-Driven Storytelling for Emotional Impact
    Learn how to apply narrative and cinematic structures from TV programming to branded content, unlocking deeper emotional engagement than traditional ads.
  • How to Transform Print Campaigns into Compelling Video Experiences
    Get practical strategies for adapting static brand messages into dynamic video stories that resonate across digital platforms.
  • What it takes to leverage the Power of Longer-Form Content
    Discover why brands and content distributors are increasingly open to longer-form video—and how this format can forge stronger audience connections.
  • Ways to craft Authentic Stories Rooted in Real People and Real Stakes
    Understand the importance of non-fiction storytelling techniques that build trust and emotional resonance with modern audiences.
  • How to Bridge the Gap Between Editorial and Brand Messaging
    Gain insights into aligning editorial sensibilities with brand objectives to create sponsored content that feels natural, meaningful, and worth watching.
  • How to avoid common Pitfalls in Longer-Form Branded Content
    Learn what often goes wrong when brands venture into longer-form storytelling—and how to sidestep issues like weak narrative arcs, over-branding, or lack of audience focus.
     

 

Meet the speakers

We promise that you will be in great company

Expert

Person

Greg Moyer

Founder of Blue Chalk Media

Greg Moyer founded Blue Chalk Media in 2013 intending to create a world-class visual communications company whose productions demonstrate the power, importance, and appeal of documentary-style storytelling. Hundreds of films and awards later, Blue Chalk has become known for its cinematic production style and journalistic approach to stories, a reflection of Greg’s early love for visual journalism as an aspiring photographer and newspaper photo editor. 

Prior to Blue Chalk, Greg spent over 25 years in senior management roles for a variety ofnon-fiction television brands, including Discovery Channel, TLC, Animal Planet, VOOM HD and Food Network. While head of programming, Greg led Discovery to five George Foster Peabody Awards for editorial excellence. In his final role as a television channel executive, Greg managed the launch of the Food Network into 63 countries outside North America.

Host

Person

Stine Holmgaard

Chief Growth Officer & Partner at Native Advertising Institute

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

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