Early bird price in September: €199
Submit your work and get the chance to become a part of a global network of winners.
At the same time you'll be promoted for your creative and inspiring brand stories by the largest international native advertising programme on the planet.
From earlier entrants we know that winning the Native Advertising AWARDS or even just getting a nomination is the direct ticket to:
The shortlisted entries will be featured on the Native Advertising Institute website and in a newsletter on January 20th 2021.
The winners will be announced at an online award show on 27 January 2021 and will receive:
The Native Advertising AWARDS trust all entries are original and the entrant either owns the work or has permission from a client or other appropriate parties to enter the work, with all rights granted.
In case an entrant without such rights submits an entry, the entrant will not be eligible for the competition and will be disqualified.
The Native Advertising AWARDS are not liable for any copyright infringement on the part of the entrant.
Submission of any entry acknowledges the right of the Native Advertising AWARDS to use it for publication in any medium. If parts of your submission should not be disclosed to the public, please indicate this on the entry form by stating CONFIDENTIAL – DO NOT SHARE. Such requests will be honored.
Yes. Up until the final deadline on November 30th, it is possible to make changes. You can do so by revisiting the award platform. Log in with the username and password provided when you first registered.
The award platform will show a confirmation page after your registration. You will also receive a confirmation email acknowledging our receipt of your entry.
We encourage entries from all over the World. However, an important thing to consider if you are submitting work that isn’t in English:
All online material and social media pages in a foreign language that are reviewed by an English speaking judge will be read using Google Translate – Important details might get lost in translation.
Therefore, to enhance your chances of winning, we encourage you to translate or at least explain your work in English in your brief.
If there is an English version of your campaign, please attach that.
Video material: Please dub or subtitle any video content with an English translation.
Podcasts: We encourage you to translate or add a transcript.
Here are the entry essentials that have to be included in your entry as a bare minimum:
The Native Advertising AWARDS offer two payment options:
You can withdraw your entry at any time by emailing hello@native-institute.com
No refunds will be made once a submission is complete.
A submission that fails to meet the specifications will not be eligible for judging and will be excluded without notice. No refunds will be made.
Of course you can and your entry will be judged separately for each category.
It is not uncommon that creative campaigns are using elements from more than one category.
Submit 3 entries for the price of 2 entries.
The jury is curated across nations and continents. The jury members are chosen on the basis of their experience in the field of native advertising. Jury members from agencies, studios, vendors, and platforms are not eligible for judging in categories where entries from their own work have been submitted. This rule will be honored at all times.
The Native Advertising AWARDS do not offer individual comments to its entrants.
The jury will be looking for campaigns and companies that have demonstrated success and excelled with native advertising activities over the past 16 months. Entries should relate to work conducted from July 2019 – November 2020.
We kindly advise you to provide clear evidence to support and prove your success. This includes clear metrics around KPI’s, creative assets and links to your work that may help demonstrate the quality of your entry.
Your entry will be scored based on the following criteria:
If you are an expert in the many different formats of native advertising, we would love to hear from you. We are always looking for new bright minds for our Jury community. Send an email to hello@nativeadvertisinginstitute.com to find out more.
For each category, the jury will select three (3) Nominees that represent the three best in the category.
Out of the Nominees, the jury will aim at finding gold, silver and bronze winners in all categories.
HOWEVER, since we strive to acknowledge the very best native advertising work and honor entries at a high level it is not a given that a gold, silver and bronze winners are picked in each category.
Entries that are not chosen as gold, silver og bronze winners, but are notable in their achievement, may be recognized as an ‘Commended’ nominee by the jury. There may be multiple entries (or no entries) in each category designated ‘Commended’. We reserve the right to honor less than three nominees in any category should the quality of work not meet standards set by the judging criteria.
Yes. Additional awards, certificates, and merchandise can be purchased. Please contact hello@native-institute.com for more information.
Each statuette is custom produced. Typically, statuettes will be shipped to you approximately four weeks from the date that we received your order.
Traditionally, Native Advertising AWARDS Winners are honored at the annual Native Advertising DAYS conference. However, due to the uncertainty Corona has caused, the Native Advertising AWARDS 2021 will be an online award show.
Winners do NOT need to attend to receive their awards.
All shortlisted entrants receive a Nominee Badge that can be used on own marketing and media activities. If you end up winning an award, you will additionally receive a Winner Badge.
The NAI prepares a general press release announcing the shortlist and later the winners. This can be modified by nominees and winners and used to support publicity of your great achievements
All Gold Winners will receive one (1) award statuette and one (1) diploma. Additional statuettes and diplomas can be purchased.
All Silver, Bronze and Commended Nominees will receive one (1) diploma. Additional diplomas can be purchased.
A list of all Winners will be published on the Native Advertising AWARDS website.
Additionally, all winners will be honored on the Native Advertising Institute’s owned media channels.
To learn more about sponsorship opportunities or please contact hello@nativeadvertisinginstitute.com.
No.
Entries open on September 1st 2020
Early bird: September 30th 2020 - €199 per entry
Lazy bird: November 30th 2020 - €299 per entry
The final deadline for entries is November 30th, 2020, at 12 PM CEST (Copenhagen, Denmark)
Until payment is received, your entries are considered PENDING and will not be eligible for judging. You will receive a notification once your payment is registered in our system.
Submit 3 entries for the price of 2 entries
There will be no refunds once a submission is complete. A submission that fails to meet the specifications requested below will not be eligible for judging and will be excluded without notice and refunds.
We have 34 categories under the themes: Organization, strategy, channels, and format. You can submit an entry in multiple categories if relevant. The jury reserves the right to alter your entry to fit the category if needed.
To be eligible for judging, your entry has to meet the following criteria:
– All sections of the entry formula have to be filled and, if possible, a video or pdf showreel of your campaign or company should be included in the entry.
– Video content on Youtube / Vimeo and web-based material are preferred instead of video attachments.
– Supporting material should not surpass 5 MB if used as an attachment.
The jury will be looking for campaigns and companies that have demonstrated success and excelled with native advertising activities over the past 16 months. Entries should relate to work conducted from July 2019 – November 2020.
We kindly advise you to provide clear evidence to support and prove your success. This includes clear metrics around KPI’s, creative assets and links to your work that may help demonstrate the quality of your entry.
– Consumer relevancy and value
– Innovation
– Strategic excellence
– Creativity
– ROI/Results related to KPI’s
The jury is curated across nations and continents and counts professionals chosen on the basis of their experience in the field of native advertising. Jury members from agencies, studios, vendors, and platforms are not eligible for judging in categories where entries from their own work have been submitted. This rule will be honored at all times.
1. Judges score each entry within each category based on the outlined criteria.
2. All jury scores are combined to create an overall score for each entry.
3. The scores are then totaled and the highest scoring entries will determine the shortlist.
4. The jury discusses the highest scoring entries and then agree on the category winner.
The shortlist will be announced January 20th 2021. The winners will be announced at the Native Advertising AWARDS on January 27th, 2021. This time, as an online award show due to the uncertainty Corona has caused this year.
All entries submitted to the Native Advertising AWARDS become the property of Native Advertising AWARDS and are likely to be used in a promotional context. If parts of your submission should not be disclosed to the public, please indicate this on the entry form by stating CONFIDENTIAL – DO NOT SHARE. Such requests will always be respected.
All material will remain confidential to the judges who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.
Additional questions?
Contact NAI at hello@nativeadvertisinginstitute.com.
The criterias for each category are described in more detail once you start the submission process.
For 3 entries – you only pay for 2
It’ll propel your company into the spotlight and bring in more business
It’ll be a great driver for gaining momentum in your market and growing your revenue
It’ll motivate your staff and encourage organizational pride
Native Advertising Institute
Bryggernes Plads 17, 3rd Floor
DK1799 Copenhagen V
Denmark
