Native Advertising Awards: Celebrate the Best Native Advertising in the World

The Native Advertising Awards is for You!

Do you want to win more business and be able to charge more for your services? Then the Native Advertising Awards is your gateway to success.

Are you a thriving media business hoping to earn the prestige you deserve or a creative agency looking to get recognised for your work?

Submit your work and get the chance to become a part of a global network of winners.

At the same time you'll be promoted for your creative and inspiring brand stories by the largest international native advertising programme on the planet.

Start Submission Process

Get your Award-winning Work Reviewed by our International Jury

Our jury is carefully curated, from all over the world.

Get more business. Internationally!

Hundreds of media companies and agencies have already taken part in the Native Advertising Awards. We have asked them what they got out of winning an award in Native Advertising Awards.

We are very proud to win an award as prestigious as “Native Advertising Studio of the Year”. The recognition brought us a lot of attention, helped with our branding and really improved our confidence as a team. We realized that it’s not size or resources that matter most but effort and attitude. Now we firmly believe that we can create content on the level of the best studios in the world.

Sebastian Fernandez

Head of Brand Stories at Ekstra Bladet

Winning a Native Advertising Award was important for us because it positioned us as native pioneers in our market and it validated 24sata as the market leader in quality. The NAA is a global award and being recognized among the best in the world is something we are very proud of.

Ante Franotovic

Executive Director, Marketing and Commercial Content at 24sata

I’m not gonna lie, winning the Studio of the Year category gave us a massive confidence boost. It validated the previous many years of efforts made by the whole team. It gave credit to our work, but it’s also a huge commitment as we try to be leaders within the industry and do projects that not only our readers enjoy but also help our business partners.

Andy Sitta

Head of Seznam Brand Studio

Submit Your Work in 30 Categories

The criterias for each category are described in more detail once you start the submission process.

Organisation (5 categories)

Native Advertising Agency/Studio of the Year (under 20)
This award goes to to the small native ad agency/studio that did a prestigious job creating new, great projects – projects serving as an inspiration for the entire industry.

The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

To be eligible for this award, the agency/studio has to submit work in at least one additional category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.
Native Advertising Agency/Studio of the Year (over 20)
This award goes to the large native ad agency/studio that did a prestigious job creating new, great projects – projects serving as an inspiration for the entire industry.

The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

To be eligible for this award, the agency/studio has to submit work in at least one additional category.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.
Native Advertising Marketer of the Year
We are looking for the no.1 native advertising professional out there right now.

The one marketer who has proven that native advertising is here to stay, who has a rare set of skills that illuminates the potential in the native advertising discipline, and has delivered results to brag about.

This person is the one to watch and the one to beat, when it comes to creating native advertising like no other.

The winner will be picked by the Chairman of the Jury and 4 members of the jury.
Brand of the Year
Did your brand shine brightly by means of native advertising this year?
We’re looking for a brand that has understood the importance of being non-disruptive and relevant in their marketing efforts on paid platforms.

The jury looks at the brand’s overall performance over the past year, the creativity that went into the branding as well as the relevancy of the efforts – and it takes an even closer look at the business results that came from your native advertising activities.

The winner will be picked by the Chairman of the Jury and 4 members of the jury.
Native Advertising Platform/Network of the Year
Not all platforms are built equally. And some may be more accessible, more service-minded, more data-oriented, and more easily-integrated than others.

The jury looks at who has done an extra good job this year, bringing customers on board and keeping them happy by delivering results that are reflected in an exponential increase when it comes to marketing monetization.

The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.

Channel (10 categories)

Best Use of Influencer
Some people have had great success building an audience on earned and owned media. And their audience could be leveraged by the right match of brand without seeming disruptive. You are that brand, and your influencer strategy was so successful that it calls for a nomination.

NB. All entries in this category needs to be focused on paid influencer marketing to be considered native advertising
Best Use of Facebook
Share your best Facebook native ad campaign with us – the campaign that was so creative, so innovative, so beautiful and so engaging that it left you AND your Facebook audience with your arms raised in triumph.
Best Use of Instagram
Have you run a campaign on Instagram that was so creative, so picture-perfect and so engaging that it is worth premiering with more than a high five?
Your tasteful use of Instagram could be what’s earning you an award as this year’s best use of Instagram.
Best Use of YouTube
Was YouTube your preferred channel of choice for native advertising in one of your recent campaigns and did you have success with killer content on this channel that added value to the brand in question? Natively speaking of course!

Let’s dive into your choice of channel, creative execution and ROI and see if that will earn you the award as the best use of YouTube this year.
Best Use of Print Media
Did you rock print media with your native ads this year? Did you produce a piece so brilliant that the readers applauded it in a way that led to a closer brand-customer relationship? A piece so original, innovative and relevant that it may earn you the title as true print native ad pioneer.

You got the piece to brag about – we got the jury. Bring it on!
Best Use of AFP Broadcast
Moving pictures… and stories on screen. You brought your content ideas to broadcast TV and told stories so engaging that the viewer numbers and business results left no doubt about your success.

To be eligble in this category, your content should have been aired with a television station (international/national/local)
Best Use of AFP Web TV
Are you rocking web TV like no other with AFP content so relevant, informative and innovative that the audience kept coming back for more and maybe even subscribed to the channel because of you?

And did you succeed in leveraging your native advertising efforts to meet important KPIs for the marketing strategy in question?

If you are nodding away, you should submit your work and have the chance to win the award for the best use AFP Web TV.

NB. This category is not for stand-alone video content, but for advertiser funded programs such as conceptual online series/web tv shows.
Best Use of Online Media
To click or not to click, that is the question.

Is your online native advertising strong enough to intrigue online media users, relevant enough to get them hooked, and informative enough to even make them consume it through-and-through and share it around to their own peers?

If your native ad case encompasses an extraordinary audience experience, our jury is eager to take a closer look at it.
Best Use of Podcast
Have you taken on native advertising in the podcast medium and did you live to tell about it? Oh how I loved the disruptive listening experience… said no one ever!
So if you are the proud owner of a case of smooth native ad integration in a podcast that proved both relevant and effective, you should apply for this category.
Best Use of Native Advertising in Email
Did you do an exceptional one-off long form email or a programmatic email campaign containing sophisticated examples of native ads?
Did you do a textbook example of an email campaign that neither disrupted the receiver, nor made them hit 'unsubscribe', then this category is most definitely worth a shot for you.

Strategy (8 categories)

Best Native Advertising Strategy
The award will go to the bullet proof native advertising strategy that excel on all parameters. From the creative and innovative production to the execution, distribution and promotion of the whole shebang. Not to forget the ROI – a pretty strategy is not enough, you have to be able to show that it was worth the investment.
Most Effective Native Advertising Campaign
WARNING: Math ahead!
This award goes to a native advertising campaign with a business case so smoking hot and ROI numbers so enviable that the effectiveness holds true legacy potential.
Most Creative Native Advertising Campaign
This is a call for all the wonderful native creatives and their best work.

We’re looking for sophisticated commercial beauty, innovation to die for and mad creative mindsets brought to life in a one-of-a-kind campaign that makes everything else fade away compared to this master stroke.
Best Integrated Program (Omni-Channel Integration)
Were you courageous enough to integrate more than one channel in your native advertising mix? And did you manage to leverage your omni-channel program with a great result?

We’re looking for the best and boldest program out there that managed to make it all come together.
Best Native Advertising Program B2C
Show us how you managed to engage and excite an audience while promoting a brand, product or service in a relevant, informative or entertaining way.

And let's stress that we are talking native advertising here and not 'business as usual' ads.
Best Native Advertising Program B2B
Show us your most fierce program across platforms. We want to know how you managed to engage and excite an audience while promoting a brand, product or service in a relevant, informative or entertaining way.

And let's stress that we are talking native advertising here and not 'business as usual' ads.
Best Use of Native Advertising On a Small Budget
Not all great native advertising demands big budgets. This category acknowledges all the profs managing to do so much with very limited. Your native ad effort is a proof that great results may be achieved even on a small budget.

Small budget = €40.000 / $50.000 or lower
Best Native Advertising User Activation Campaign
If you've gone above and beyond in making a native ad campaign that did more than just encourage readers to consume, like, comment, and share - this category is for you. It embraces fun formats and gamification elements - still with a focus on non-disruptiveness, great content and added value to readers/users engaging in the campaign.

Format (7 categories)

Best Use of Infographic
Often, infographics make stats, facts and figures go down more smoothly and it can be a helpful choice of format to make complex and abstract topics more digestible and concrete.

And you managed to do just that this year. You made an infographic that did the trick – made complex matters seem more simple, and brought a better general understanding of an abstract matter to more people through beautiful graphic art.
Best Use of Video
Did you manage to produce and distribute video content that was so good that you are still riding the waves from your paid media efforts? Tell us how you managed to engage users and pulled of a great success story for future native advertising playbooks.
Best Use of Text
Sometimes carefully chosen words, sentences and storylines are all it takes to win over an audience. And copywriting is an art in itself.

If your pen worked wonders in a published article in a print and/or digital media and you managed to captivate, engage and excite your readers with your story, your work deserves to be honoured.
Best Series of Sponsored Articles
You made not one… but several articles taking the reader on a journey of amazing storytelling with a commercial destination in mind – yet you delivered content so informative, so relevant and so entertaining that the reader did not mind reading your content as a part of their consumption of editorial content.
Best Series of Sponsored Videos
You made not one but an entire series of great native ad videos that took the viewer on a journey of amazing storytelling built on topics and themes with a commercial destination in mind. Moreover, you delivered content so informative, so relevant and so entertaining that the viewer did not mind viewing your content as a part of their consumption of their daily dose of online content.
Best Research Project
A lot of insightful research projects are being done around the World covering the effects of native advertising.
We want to honor the research projects that truly enlightened us with new perspectives. Don’t hesitate to send in your brand new findings.
Best Design
Your use of design - creativity, colour, fonts and graphic elements combined - has made way for a branded content campaign so extraordinary and beautiful that it should be awarded with a prize.

Submit 4 entries for the price of 3 entries

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FAQ

What are the key dates for Native Advertising Awards 2023

Early Bird Entry Deadline: December 16th, 2022
Final Entry Deadline: January 31st, 2023
February, 2023: Judging
March, 2023: Shortlist announcement
May, 2023: Winner Announcement at awardshow in Copenhagen, Denmark

Can I enter more than one category?

Of course you can and your entry will be judged separately for each category.

It is not uncommon that creative campaigns are using elements from more than one category.

Submit 4 entries for the price of 3 entries

What are the judging criteria?

The jury will be looking for campaigns and companies that have demonstrated success and excelled with native advertising activities over the past 12 months. Entries should relate to work that has been active in 2022.

We kindly advise you to provide clear evidence to support and prove your success. This includes clear metrics around KPI’s, creative assets and links to your work that may help demonstrate the quality of your entry.

Your entry will be scored based on the following criteria:

– Innovation
– Strategic Excellence
– Creativity
– Consumer Relevancy and Value
– ROI related to KPI’s

What kind of mentioning/branding comes with winning an award?

Native Advertising Awards Winners are honored at an award show in Copenhagen, Denmark in May 2023. Venue and date TBA primo 2023.

All shortlisted entrants receive a Nominee Badge that can be used on own marketing and media activities. If you end up winning an award, you will additionally receive a Winner Badge.

The NAI prepares a general press release announcing the shortlist and later the winners. This can be modified by nominees and winners and used to support publicity of your great achievements

All Gold Winners will receive one (1) award statuette and one (1) diploma. Additional statuettes and diplomas can be purchased.

All Silver, Bronze and Commended Nominees will receive one (1) diploma. Additional diplomas can be purchased.

A list of all Winners will be published on the Native Advertising Awards website.

Additionally, all winners will be honored on the Native Advertising Institute’s owned media channels.

Can I edit my entry after I have submitted my entry?

Yes. You can continue editing your entry up until the final deadline of 31 January 2023.

In other words: You don’t have to have a complete award case to enter the awards and get the early bird discount.

Can I pay with invoice?

Yes. Write an e-mail to hello@native-institute.com including the following:

Invoice contact (name and e-mail)
Company
Address
CVR No. or VAT No.
Amount of entries

MAKE YOUR WORK COUNT. INTERNATIONALLY!

Why You Should Join the Native Advertising Awards Now?