The Native Advertising Awards aim to acknowledge and reward the greatest players in our field. We wish to promote inspiring, effective, and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.
The Native Advertising Awards include 35 categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and we are proud to be the largest international award program dedicated to native advertising.
Traditionally, Native Advertising Awards Winners are honored at the annual Native Advertising DAYS conference held in November. Winners do not need to attend in person to receive their awards, however, most of the winners do this to get the full package of what is considered THE conference for the native advertising industry.
Early Bird: April 7th – €195 per entry
Lazy Bird: June 2nd – €235 per entry
Final: August 11th – €295 per entry
This award goes to to the small native ad agency/studio that did a prestigious job creating new, great projects – projects serving as an inspiration for the entire industry.
The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.
To be eligible for this award, the agency/studio has to submit work in at least one additional category.
The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.
This award goes to to the large native ad agency/studio that did a prestigious job creating new, great projects – projects serving as an inspiration for the entire industry.
The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.
To be eligible for this award, the agency/studio has to submit work in at least one additional category.
The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.
We’re looking for the no.1 native advertising professional out there right now.
The one marketer who has proven that native advertising is here to stay, who has a rare set of skills that illuminates the potential in native advertising discipline, and has delivered results to brag about.
This person is the one to watch and the one to beat, when it comes to creating native advertising like no other.
The winner will be picked by the Chairman of the Jury and 4 members of the jury.
Did your brand shine brightly by means of native advertising this year?
We’re looking for a brand that has understood the importance of being non-disruptive and relevant in their marketing efforts on paid platforms.
The jury looks at the brand’s overall performance over the past year, the creativity that went into the branding as well as the relevancy of the efforts – and it takes an even closer look at the business results that came from your native advertising activities.
The winner will be picked by the Chairman of the Jury and 4 members of the jury.
Not all platforms are built equally. And some may be more accessible, more service-minded, more data-oriented, and more easily-integrated than others.
The jury looks at who has done an extra good job this year, bringing customers on board and keeping them happy by delivering results that are reflected in an exponential increase when it comes to marketing monetization.
The winner will be picked by the Chairman of the Jury and 4 jury members based on entries and numbers of nominations.
Are you the proud owner of a programmatic campaign that not only stood out in terms of creative content, but also excelled in terms of scalability and ROI?
If you are, your campaign could be a few clicks away from earning this prestigious title.
Some people have had great success building an audience on earned and owned media. And their audience could be leveraged by the right match of brand without seeming disruptive. You are that brand, and your influencer strategy was so successful that it calls for a nomination.
Did you choose to use LinkedIn as a prominent part of your native advertising strategy? And did your choice of channel turn out to be a great success?
Tell us what you did, how you went about it, and the outcome.
Share your best Facebook campaign with us – the campaign that was so creative, so innovative, so beautiful and so engaging that it left you AND your Facebook audience with your arms raised in triumph.
Have you run a campaign on Instagram that was so creative, so picture-perfect and so engaging that it is worth premiering with more than a high five?
Your tasteful use of Instagram could be what’s earning you an award as this year’s best use of Instagram.
Was YouTube your preferred channel of choice for native advertising in one of your recent campaigns and did you have success with killer content on this channel that added value to the brand in question? Natively speaking of course!
Let’s dive into your choice of channel, creative execution and ROI and see if that will earn you the award as the best use of YouTube this year.
Did you rock print media with your native advertising this year? Did you produce a piece so brilliant that the readers applauded it in a way that led to a closer brand-customer relationship? A piece so original, innovative and relevant that it may earn you the title as true print native ad pioneer.
You got the piece to brag about – we got the jury. Bring it on!
Moving pictures… and stories on screen. You brought your content ideas to broadcast and told stories so engaging that the viewer numbers and business results left no doubt about your success.
To be eligible in this category, your content should have been aired with a television station (international/national/local)
Are you rocking web TV like no other with AFP content so relevant, informative and innovative that the audience kept coming back for more and maybe even subscribed to the channel because of you?
And did you succeed in leveraging your native advertising efforts to meet important KPIs for the marketing strategy in question?
If you are nodding away, you should submit your work and have the chance to win the award for the best use AFP Web TV.
NB. This category is not for stand-alone video content, but for advertiser funded programs such as conceptual online series/web tv shows.
To click or not to click, that is the question.
Is your online native advertising strong enough to intrigue online media users, relevant enough to get them hooked, and informative enough to even make them consume it through-and-through and share it around to their own peers?
If your native ad case encompasses an extraordinary audience experience, our jury is eager to take a closer look at it.
Have you taken on native advertising in the podcast medium and did you live to tell about it? I loved the disruptive listening experience… said no one ever!
So if you are the proud owner of a case of smooth native ad integration in a podcast that proved both relevant and effective, you should apply for this category.
In an effort to get visibility in the mobile arena your team has chosen native advertising via in-app or in-game and have received great feedback and results. The native value proposition was so well received that people couldn’t resist engaging with your ad unit. Through testing and/or optimization you’ve earned maximum results and return on your investment.
Virtual reality (VR) and augmented reality (AR) have been all the rage the last few years. With it, a limited number of brands have been brave enough to launch native advertising campaigns in VR/AR environments. If you’ve braved this new frontier and had success, we want to hear your story. How was it successful and what were the challenges you overcame?
Did you do an exceptional one-off long form email or a programmatic email campaign containing sophisticated examples of native ads?
Did you do a textbook example of an email campaign that neither disrupted the receiver, nor made them hit ‘unsubscribe’, then this category is most definitely worth a shot for you.
The award will go to the bullet proof native advertising strategy that excels on all parameters. From the creative and innovative production to the execution, distribution and promotion of the whole shebang. Not to forget the ROI – a pretty strategy is not enough, you have to be able to show that it was worth the investment.
WARNING: Math ahead!
This award goes to a native advertising campaign with a business case so smoking hot and ROI numbers so enviable that the effectiveness holds true legacy potential.
This is a call for all the wonderful native creatives and their best work.
We’re looking for sophisticated commercial beauty, innovation to die for and mad creative mindsets brought to life in a one-of-a-kind campaign that makes everything else fade away compared to this master stroke.
Were you courageous enough to integrate more than one channel in your native advertising mix? And did you manage to leverage your omni-channel program with a great result?
We’re looking for the best and boldest program out there that managed to make it all come together.
Are you the proud owner of a non-intrusive mobile first strategy that has resulted in high performance and an elegant adaptation of the opportunities of mobile.
If so, you should own this category.
Show us how you managed to engage and excite an audience while promoting a brand, product or service in a relevant, informative or entertaining way.
And let’s stress that we are talking native advertising here and not ‘business as usual’ ads.
Show us your most fierce program across platforms. We want to know how you managed to engage and excite an audience while promoting a brand, product or service in a relevant, informative or entertaining way.
And let’s stress that we are talking native advertising here and not ‘business as usual’ ads.
Not all great native advertising demands big budgets. This category acknowledges all the profs managing to do so much with very limited. Your native ad effort is a proof that great results may be achieved even on a small budget.
Small budget = €40.000 / $50.000 or lower
If you’ve gone above and beyond in making a native ad campaign that did more than just encourage readers to consume, like, comment, and share – this category is for you. It embraces fun formats and gamification elements – still with a focus on non-disruptiveness, great content and added value to readers/users engaging in the campaign.
Often, infographics make stats, facts and figures go down more smoothly and it can be a helpful choice of format to make complex and abstract topics more digestible and concrete.
And you managed to do just that this year. You made an infographic that did the trick – made complex matters seem more simple, and brought a better general understanding of an abstract matter to more people through beautiful graphic art.
Did you manage to produce and distribute video content that was so good that you are still riding the waves from your paid media efforts? Tell us how you managed to engage users and pulled off a great success story for future native ad playbooks.
Sometimes carefully chosen words, sentences and storylines are all it takes to win over an audience. And copywriting is an art in itself.
If your pen worked wonders in a published article in a print and/or digital media and you managed to captivate, engage and excite your readers with your story, your work deserves to be honoured.
You made not one… but several articles taking the reader on a journey of amazing storytelling with a commercial destination in mind – yet you delivered content so informative, so relevant and so entertaining that the reader did not mind reading your content as a part of their consumption of editorial content.
You made not one… but several articles taking the reader on a journey of amazing storytelling with a commercial destination in mind – yet you delivered content so informative, so relevant and so entertaining that the reader did not mind reading your content as a part of their consumption of editorial content.
You made not one but an entire series of great native ad videos taking the viewer on a journey of amazing storytelling with a commercial destination in mind. Moreover, you delivered content so informative, relevant and entertaining that the viewer didn’t mind viewing your content as a part of their daily online consumption.
A lot of insightful research projects are being done around the World covering the effects of native advertising.
We want to honor the research projects that truly enlightened us with new perspectives. Don’t hesitate to send in your brand new findings.
Your use of design – creativity, colour, fonts and graphic elements combined – has made way for a branded content campaign so extraordinary and beautiful that it should be awarded with a prize.
The Native Advertising Awards are open to all media companies, brands, organizations, companies, agencies, and studios engaged in producing native advertising. All entries must include work created and/or published from July 2018 – July 2019.
We accept entries and content from all over the world.
NB. Please note that sponsors of the Native Advertising Awards are not eligible in categories they sponsor.
Entering the Native Advertising Awards Program:
Native Advertising Institute
Bryggernes Plads 17, 3rd Floor
DK1799 Copenhagen V
Denmark
