Lavinel Savu

Lavinel Savu is Head of Fashion, Travel & Lifestyle at Amazon’s Brand Innovation Lab, where he leads a team that designs award-winning custom campaigns for Amazon Ads’ leading clients. He oversees creative and strategic work at the intersection of commerce and storytelling, bringing a results-driven approach to brand partnerships and cross-channel activation. Savu previously served as Head of Content and Editorial at Amazon Fashion, directing omnichannel content strategy for the retailer. Earlier in his career he held executive and brand leadership roles at Dotdash Meredith, Time Inc., and Hearst, where he helped launch and scale iconic consumer media brands including InStyle and O, The Oprah Magazine. His recent honors include a 2025 Gold Webby Anthem Award for Public Service, a 2025 Gold New York Festivals Health Award for Audio, and a 2025 Bronze Effie Award for Social Good.