Many questions may just lead to new ideas and new solutions. And Native Advertising Institute is the product of just that. The NAI was founded in 2015 as a digital hub where both publishers and marketing professionals could to go to find answers to all their questions about native adverting.
Native Advertising Institute is founded by Jesper Laursen, the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.
Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds a great potential for getting your message across to the right people, at the right time, and in the right manner.
The NAI hosts the Native Advertising DAYS, which is THE biggest global conference dedicated to native advertising. In addition, the NAI runs the annual Native Advertising Awards program to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.