The world’s biggest meet-up for the native advertising and branded content industry is back!
We're looking forward to some insightful days together, sharing inspiration and knowledge, meeting talented people and having a good old time in Copenhagen on 13-15 in June, 2022.
If you are a creative agency, an innovative brand or awesome studio looking to get inspired by best in the industry, Native Advertising DAYS is just what you have been waiting for.
At this conference you'll:
Learn from the best and brightest in our industry
Dive deep into the most amazing cases
Get new skills and tons of inspiration
Network, wine and dine with like-minded professionals
Space is limited and tickets are already selling fast
We’re bringing together 420 attendees, 40 speakers, 3 days of keynotes, roundtable discussions and workshops. Don’t wait too long – grab your ticket and join us 13-15 June in Copenhagen, Denmark!
Check out the full programme and join us for some insightful days together, sharing inspiration and knowledge, meeting talented people and having a good old time.
The Storytelling Playbook: Steps To Finding and Telling Meaningful and Transformative Stories
Matthew Renzulli
Strategy Director, International (Europe & APAC), The New York Times
10:45-11:20
Coffee break
11:20-11:40
Main Room 1 - Track Session
In the minds of the consumer - how to use context to engage your audience and how to get it right.
Rickard Lawson
Chief Marketing Officer, Strossle
Main Room 2 - Track Session
TBA
Brandon Keenen
Chief Marketing Officer, Ziglu
11:45-12:15
Main Room 1 - Track Session
TBA
Joanna Carrigan
Managing Director - Women’s Lifestyle, Future
Main Room 2 - Track Session
TBA
Tom Jenen
Director, Advisor for Tech and Media; Sr Advisor at McKinsey & Company
12:15-13:00
Lunch
13:00-13:30
Main Room 1 - Track Session
How to create content without greenwashing
Kristine Kaalund
Creative Director, Politiken Brand Studio
Main Room 2 - Track Session
How do you measure success? (And why is it crucial that you do.)
Andy Sitta
Head of Seznam Brand Studio
Upstairs - Round Table
TBA
13:30-14:00
Main Room 1 - Track Session
TBA
Main Room 2 - Track Session
TBA
Upstairs - Round Table
TBA
14:10-14:40
Main Room 1 - Track Session
Make long-form and long-term brand marketing work.
Lasse Nikkari
Executive Producer, TV formats & Branded Content at Sanoma Media Finland
Main Room 2 - Track Session
TBA
Upstairs - Round Table
TBA
14:40-15:15
Coffee break
15:15-15:45
Main Room 1 - Keynote
How To Start A Brand Journalism Revolution
Richard Pattinson
Senior Vice President, BBC StoryWorks at BBC Global News
15:50-16:20
Main Room 1 - Keynote
TBA
Jason Miller
Marketing Director, CreativeX
16:20-16:30
Main Room 1
Round off Day 1
Jesper Laursen
Founder, Native Advertising Institute
16:30-19:00
Network and wine hour
08:10-09:00
Check-in & breakfast
09:05 - 09:15
Main Room 1
Kick-off - Day 2
Jesper Laursen
Founder, Native Advertising Institute
09:15 - 09:45
Main Room 1 - Keynote
Why Data Should Inform Your Native & Editorial Newsrooms
Adam Wallitt
Group Vice President, Data Strategy & Sales at Forbes
09:45 - 10:15
Main Room 1 - Keynote
TBA
10:15 - 10:45
Main Room 1 - Keynote
Storytelling for Tumultuous Times
Annie Granatstein
Vice President, Content Marketing at Marriott International
10:45-11:20
Coffee break
11:20-11:40
Main Room 1 - Track Sessions
TBA
Thomas Stokholm & Elisabeth Crone Linding
Creative Director at Heartbeats.dk and Head of Responsible Gambling at Danske Spil A/S
Main Room 2 - Track Sessions
Native advertising for government bodies: Seven things we have learned from our collaboration
Henriette Skadinn & Mikaela Evelyn Folkestad
Client lead at Mindshare & CEO at Schibsted Partnerstudio
11:45-12:15
Main Room 1 - Track Sessions
TBA
Rasmus Høgdall
Creative Strategist at Meta
Main Room 2 - Track Sessions
TBA
Anna Agebjörn-McFarlane
Commercial Strategy Director at The Local Europe
12:15-13:00
Lunch
13:00-13:30
Main Room 1 - Track Sessions
TBA
Sebastian Fernandez
Head of Ekstra Bladet Brand Stories
Main Room 2 - Track Sessions
How emotional storytelling built Europe´s biggest cannabis brand!
Yvonne Beister
Director Content & Creative Strategy at Axel Springer Brand Studios
Upstairs - Round table
TBA
13:35-14:05
Main Room 1 - Track Sessions
TBA
Christian Nyegaard
Pinterest
Main Room 2 - Track Sessions
TBA
Mads Poulsen Jefsen
Marketing Director at FCK
Upstairs - Round table
TBA
14:10-14:40
Main Room 1 - Track Sessions
TBA
Nativo
Main Room 2 - Track Sessions
TBA
Upstairs - Round table
TBA
14:40-15:15
Coffee break
15:15-15:45
Main Room 1 - Keynote
Empowering Audiences through Purpose-Driven Storytelling
Jennifer Brennan
Creative Director at The Washington Post Creative Group
15:50-16:20
Main Room 1 - Keynote
How To Start A Brand Journalism Revolution
Tim Clark
Vice President, Head of Branded Journalism at SAP
16:30-16:45
Main Room 1
Round off Day 2
Jesper Laursen
Founder, Native Advertising Institute
Speaker sneak peek
The speaker line-up will be nothing short of amazing. We’re flying in more than 40 of the industry’s greatest speakers and biggest experts on native advertising and branded content. The list will be updated throughout the next months.
Keynotes Track Sessions Panels and Roundtable Sessions Coffee Breaks Lunch Every Day Wine Hour ❌ Full Workshop Day
In-person All Access
€895.00
excl. VAT
All Access includes:
Keynotes Track Sessions Panels and Roundtable Sessions Coffee Breaks Lunch Every Day Wine Hour Full Workshop Day
Are you bringing a group, need to pay by invoice or come from a country where you don't have to pay Danish VAT? Reach out to us at hello@nativeadvertisinginstitute.com. We'll be ready to help you with the payment and billing.
"You're surrounded by people from around the globe who just GET IT, a rarity in native advertising"
If you're working in native ads or branded content, this is the one conference you do not want to miss! One of my favourite events of the year, as both a speaker and an attendee.
"This type of collaboration and insights is just what the industry needs"
Native Advertising Institute's Berlin conference brings players from all over the world, from every side of the board together.
Leah Plotz Product Manager, Strossle
"Native Advertising DAYS is a great event for branded content professionals on all sides of the table"
Get inspired, network and share experiences with other people in the industry.
Sebastian Fernandez Head of Native & Marketing, JP/Politikens Hus
You Don't Wanna Miss This ...
Please Enjoy!
The true reason why our attendees keep coming back is the special DAYS community feeling.
The mix of keynotes and roundtable discussions makes a perfect foundation, not just for an insightful 3-day conference, but also for nurturing and creating new connections with like-minded.
#NativeDAYS is more than just another industry event.
It’s THE event for thought leaders and creative minds in publishing, brand marketing, and ad tech to join forces.
In order for everyone attending Native Advertising DAYS to enjoy a safe event experience, all participants and support staff will be required to provide proof of full vaccination against the coronavirus. Although there are currently no corona restrictions in Denmark, we will follow all applicable local guidelines. You can find everything you need to know about Denmark’s coronavirus situation here.
Do you have any questions about health and safety at Native Advertising DAYS? Contact us at hello@nativeadvertisinginstitute.com. We’re ready to answer any questions you might have.
Our Dear Sponsors
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Sponsorship packages for the 2022 conference are now available. Contact us to discuss the best opportunities for your business. Read more on our sponsor page.
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