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The world’s biggest meet-up for the native advertising and branded content industry is back! 

We're looking forward to some insightful days together, sharing inspiration and knowledge, meeting talented people and having a good old time in Copenhagen on 13-15 in June, 2022.

13-15 June, 2022 | Copenhagen, Denmark

Get your ticket now

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Why You Should Join the Native Advertising DAYS?

NAI DAYS PROMO v2

Is this conference really for you?

If you are a creative agency, an innovative brand or awesome studio looking to get inspired by best in the industry, Native Advertising DAYS is just what you have been waiting for.

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At this conference you'll:

  • Learn from the best and brightest in our industry
  • Dive deep into the most amazing cases
  • Get new skills and tons of inspiration
  • Network, wine and dine with like-minded professionals
  • Spend 2-3 days in beautiful Copenhagen

Get your ticket now

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Space is limited and tickets are already selling fast

We’re bringing together 420 attendees, 40 speakers, 3 days of keynotes, roundtable discussions and workshops. Don’t wait too long – grab your ticket and join us 13-15 June in Copenhagen, Denmark!

Get your ticket now

Pay with credit card Pay with invoice

The Programme For Native Advertising DAYS

Check out the full programme and join us for some insightful days together, sharing inspiration and knowledge, meeting talented people and having a good old time. 

08:10-09:00

Check-in & breakfast 

09:05 - 09:15

JesperLaursen
Main Room 1
Kick-off - Day 1
Jesper Laursen
Founder, Native Advertising Institute

09:15 - 09:45

Graham McDonnell
Main Room 1 - Keynote
How to Make Terrible Branded Content
Graham McDonnell
VP of Brand Creative, Time

09:45 - 10:15

Michael Villasenor
Main Room 1 - Keynote
TBA
Michael Villasenor
Director, Product Design, Spotify

Main Room 1

Matthew Renzulli
Main Room 1 - Keynote
The Storytelling Playbook: Steps To Finding and Telling Meaningful and Transformative Stories
Matthew Renzulli
Strategy Director, International (Europe & APAC), The New York Times

10:45-11:20

Coffee break

11:20-11:40 

Strossle-34 (1)
Main Room 1 - Track Session
In the minds of the consumer - how to use context to engage your audience and how to get it right.
Rickard Lawson
Chief Marketing Officer, Strossle
Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 2 - Track Session
TBA
Brandon Keenen
Chief Marketing Officer, Ziglu

11:45-12:15

Joanna Carrigan
Main Room 1 - Track Session
TBA
Joanna Carrigan
Managing Director - Women’s Lifestyle, Future
Tom Jenen
Main Room 2 - Track Session
TBA
Tom Jenen
Director, Advisor for Tech and Media; Sr Advisor at McKinsey & Company

12:15-13:00

Lunch

13:00-13:30

Kristine billede SH
Main Room 1 - Track Session
How to create content without greenwashing
Kristine Kaalund
Creative Director, Politiken Brand Studio
Andy Sitta
Main Room 2 - Track Session
How do you measure success? (And why is it crucial that you do.)
Andy Sitta
Head of Seznam Brand Studio
Skærmbillede 2019-03-06 kl. 15.56.36-1
Upstairs - Round Table
TBA

13:30-14:00

Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 1 - Track Session
TBA
Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 2 - Track Session
TBA
Skærmbillede 2019-03-06 kl. 15.56.36-1
Upstairs - Round Table
TBA

14:10-14:40

Lasse Nikkari
Main Room 1 - Track Session
Make long-form and long-term brand marketing work.
Lasse Nikkari
Executive Producer, TV formats & Branded Content at Sanoma Media Finland
Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 2 - Track Session
TBA
Skærmbillede 2019-03-06 kl. 15.56.36-1
Upstairs - Round Table
TBA

14:40-15:15

Coffee break

15:15-15:45

Richard-Pattinson-300x268
Main Room 1 - Keynote
How To Start A Brand Journalism Revolution
Richard Pattinson
Senior Vice President, BBC StoryWorks at BBC Global News

15:50-16:20

Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 1 - Keynote
TBA
Jason Miller
Marketing Director, CreativeX

16:20-16:30

Jesper Laursen
Main Room 1
Round off Day 1
Jesper Laursen
Founder, Native Advertising Institute

16:30-19:00

Network and wine hour 

08:10-09:00

Check-in & breakfast 

09:05 - 09:15

JesperLaursen
Main Room 1
Kick-off - Day 2
Jesper Laursen
Founder, Native Advertising Institute

09:15 - 09:45

adam wallitt
Main Room 1 - Keynote
Why Data Should Inform Your Native & Editorial Newsrooms
Adam Wallitt
Group Vice President, Data Strategy & Sales at Forbes

09:45 - 10:15

Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 1 - Keynote
TBA

10:15 - 10:45

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Main Room 1 - Keynote
Storytelling for Tumultuous Times
Annie Granatstein
Vice President, Content Marketing at Marriott International

10:45-11:20

Coffee break

11:20-11:40 

Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 1 - Track Sessions
TBA
Thomas Stokholm & Elisabeth Crone Linding
Creative Director at Heartbeats.dk and Head of Responsible Gambling at Danske Spil A/S
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Main Room 2 - Track Sessions
Native advertising for government bodies: Seven things we have learned from our collaboration
Henriette Skadinn & Mikaela Evelyn Folkestad
Client lead at Mindshare & CEO at Schibsted Partnerstudio

11:45-12:15

Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 1 - Track Sessions
TBA
Rasmus Høgdall
Creative Strategist at Meta
AnnaAgebjornMcFarlane
Main Room 2 - Track Sessions
TBA
Anna Agebjörn-McFarlane
Commercial Strategy Director at The Local Europe

12:15-13:00

Lunch

13:00-13:30

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Main Room 1 - Track Sessions
TBA
Sebastian Fernandez
Head of Ekstra Bladet Brand Stories
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Main Room 2 - Track Sessions
How emotional storytelling built Europe´s biggest cannabis brand!
Yvonne Beister
Director Content & Creative Strategy at Axel Springer Brand Studios
Skærmbillede 2019-03-06 kl. 15.56.36-1
Upstairs - Round table
TBA

13:35-14:05

Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 1 - Track Sessions
TBA
Christian Nyegaard
Pinterest
Mads Poulsen Jefsen
Main Room 2 - Track Sessions
TBA
Mads Poulsen Jefsen
Marketing Director at FCK
Skærmbillede 2019-03-06 kl. 15.56.36-1
Upstairs - Round table
TBA

14:10-14:40

Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 1 - Track Sessions
TBA
Nativo
Skærmbillede 2019-03-06 kl. 15.56.36-1
Main Room 2 - Track Sessions
TBA
Skærmbillede 2019-03-06 kl. 15.56.36-1
Upstairs - Round table
TBA

14:40-15:15

Coffee break

15:15-15:45

JenniferBaggettBrennan-Headshot-3
Main Room 1 - Keynote
Empowering Audiences through Purpose-Driven Storytelling
Jennifer Brennan
Creative Director at The Washington Post Creative Group

15:50-16:20

Tim Clark
Main Room 1 - Keynote
How To Start A Brand Journalism Revolution
Tim Clark
Vice President, Head of Branded Journalism at SAP

16:30-16:45

Jesper Laursen
Main Room 1
Round off Day 2
Jesper Laursen
Founder, Native Advertising Institute

Speaker sneak peek

The speaker line-up will be nothing short of amazing. We’re flying in more than 40 of the industry’s greatest speakers and biggest experts on native advertising and branded content. The list will be updated throughout the next months.

Annie Granatstein
Annie Granatstein
Vice President, Content Marketing

Marriott International

Read more

JenniferBaggettBrennan-Headshot-1
Jennifer Brennan
Creative Director

The Washington Post Creative Group

Read more

Matthew Renzulli
Matthew Renzulli
Strategy Director, International (Europe & APAC)

The New York Times

Read more

Mikaela Evelyn Folkestad
Mikaela Evelyn Folkestad
CEO

Schibsted Partnerstudio

Read more

Yvonne Beister
Yvonne Beister
Director Content & Creative Strategy

Axel Springer Brand Studios

Read more

Mindshare-Portrett-Henriette (1)-1
Henriette Skadinn
Client lead

Mindshare

Read more

Strossle
Rickard Lawson
Chief Marketing Officer

Strossle

Read more

Tim Clark
Tim Clark
Vice President, Head of Branded Journalism
Graham McDonnell
Graham McDonnell
VP of Brand Creative
villasenor-2022-headshot
Michael Villaseñor
Director, Product Design

Spotify

Read more

Joanna Carrigan
Joanna Carrigan
Managing Director - Women’s Lifestyle

Future

Read more

Adam Wallitt
Adam Wallitt
Group Vice President, Data Strategy & Sales

Forbes

Read more

Richard Pattinson
Richard Pattinson
Senior Vice President

BBC StoryWorks at BBC Global News

Read more

Jesper Laursen
Jesper Laursen
Founder

Native Advertising Institute

Read more

square (1)
Andy Sitta
Head of

Seznam Brand Studio

Read more

Lasse Nikkari
Lasse Nikkari
Executive Producer, TV formats & Branded Content

Sanoma Media Finland

Read more

Kristine billede SH
Kristine Kaalund
Creative Director

Politiken Brand Studio

Read more

AnnaAgebjornMcFarlane
Anna Agebjörn-McFarlane
Commercial Strategy Director

The Local Europe

Read more

Get your ticket now

In-person Conference Only

€795.00 
excl. VAT

Only Conference includes:

Keynotes
Track Sessions
Panels and Roundtable Sessions
Coffee Breaks
Lunch Every Day
Wine Hour
❌ Full Workshop Day

Are you bringing a group, need to pay by invoice or come from a country where you don't have to pay Danish VAT? Reach out to us at hello@nativeadvertisinginstitute.com. We'll be ready to help you with the payment and billing.

Get your ticket now

Pay with credit card Pay with invoice

Our Attendees Say it Best ...

"You're surrounded by people from around the globe who just GET IT, a rarity in native advertising"

If you're working in native ads or branded content, this is the one conference you do not want to miss! One of my favourite events of the year, as both a speaker and an attendee.

Melanie Deziel
Branded Content Speaker & Consultant

"This type of collaboration and insights is just what the industry needs"

Native Advertising Institute's Berlin conference brings players from all over the world, from every side of the board together.

Leah Plotz
Product Manager, Strossle

"Native Advertising DAYS is a great event for branded content professionals on all sides of the table"

Get inspired, network and share experiences with other people in the industry.

Sebastian Fernandez
Head of Native & Marketing, JP/Politikens Hus

You Don't Wanna Miss This ...

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Please Enjoy!

  • The true reason why our attendees keep coming back is the special DAYS community feeling.
  • The mix of keynotes and roundtable discussions makes a perfect foundation, not just for an insightful 3-day conference, but also for nurturing and creating new connections with like-minded.
  • #NativeDAYS is more than just another industry event.
  • It’s THE event for thought leaders and creative minds in publishing, brand marketing, and ad tech to join forces.

Where is Native Advertising DAYS held? 

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Native Advertising DAYS will be held in the DGI Byen conference center at Tietgensgade 65, 1704 Copenhagen V, Denmark. 
  • Only 50 metres from Copenhagen Central Station 
  • 20 minutes from the airport

Get more information on the venue here.

Health and Safety at Native Advertising DAYS

In order for everyone attending Native Advertising DAYS to enjoy a safe event experience, all participants and support staff will be required to provide proof of full vaccination against the coronavirus. Although there are currently no corona restrictions in Denmark, we will follow all applicable local guidelines. You can find everything you need to know about Denmark’s coronavirus situation here.

Do you have any questions about health and safety at Native Advertising DAYS? Contact us at hello@nativeadvertisinginstitute.com. We’re ready to answer any questions you might have.

Our Dear Sponsors

Platinum

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Nativo_Logo

Gold

Gold

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Politiken

Become a Sponsor

Sponsorship packages for the 2022 conference are now available. Contact us to discuss the best opportunities for your business. Read more on our sponsor page.