Rob Mitchell

Rob is the co-founder of Exhibit B Partners, where he specializes in helping organizations develop and expand their thought leadership strategies. He combines a sharp understanding of emerging trends with a collaborative style to create impactful, forward-thinking content that enhances both brand presence and industry expertise. Before founding Exhibit B Partners, Rob co-founded and led FT Longitude as CEO, a B2B content strategy firm that earned a strong reputation for excellence and was acquired by the Financial Times Group in 2018. His career reflects a steady progression in thought leadership and B2B marketing, marked by frequent speaking engagements and insightful commentary. Outside of work, Rob enjoys sharing ideas on business storytelling and is always eager to explore new perspectives, making him a dynamic and approachable leader in his field.