Lasse Nikkari

Lasse Nikkari is an award-winning Executive Producer and Head of Formats & Branded Entertainment at Sanoma Media Finland, the country’s largest multimedia house and second-largest commercial broadcaster. He leads the development, localization, and production of scripted and unscripted formats, and has built one of the strongest branded entertainment track records in the Nordics. At Nelonen Media, he plays a key role in shaping content strategy and guiding the business through ongoing digital transformation. Over his career, Lasse has introduced major global hit formats such as Survivor, The Amazing Race, Top Gear, The Traitors, Love It or List It, and Shark Tank to Finnish audiences, while growing branded entertainment output more than tenfold in just a few years. A lifelong student of brand marketing, he thrives on the changes reshaping the television industry and is energized by new opportunities, fresh ideas, and bold collaborations that push the boundaries of what TV can be.