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From Buzz to Buy: How Branded Content Sells Products
Yvonne Beister
Matt Steele
Speakers: Matt Steele, Brand and Communications Director at Manuka Honey (NZ) & Yvonne Beister, Content- & Strategy-Director Axel Springer Brand Studios (DE)
Branded content is no longer just an awareness tool. When told right, it outperforms traditional advertising – with record-breaking CTRs and sales rates.
In this session, Matt Steele, Brand and Communications Director at Manuka Honey from New Zealand, and Yvonne Beister, Director of Content & Strategy at Axel Springer Brand Studios, reveal how they sold over thousand of jars of honey with just a single campaign and how Manuka went from zero to market leader.
Get ready for real insights, clear rules for high-performing content, and a best practice case that not only tastes sweet – but sells even sweeter.
