Inside Iconic Editorial Brands: Charting the Future of Content Partnerships

Join us for a dynamic and forward-looking panel discussion featuring industry heavyweights from Business Insider, National Geographic, and Time, moderated by Jamie Credland, CEO of World Media Group. Discover how these iconic brands approach branded content today—what works, what doesn’t, and how they maintain editorial integrity while meeting advertiser and audience demands. The panelists will also share insider insights on emerging trends, new storytelling formats, and how publishers are evolving in an increasingly multi-platform world. If you want to understand the next big opportunities in content marketing, audience engagement, and brand partnerships, this is one session you can’t afford to miss!

Panelists: 

• Host: Jamie Credland, CEO of World Group Media (WMG)
• Joni Rasmussen, VP Global Marketing, TIME
• Nadine Heggie, VP Media Sales & Brand Partnerships, National Geographic
• Arif Durrani, Global Content Director, Reuters Plus Studio