Weapons of Mass Construction: The Global Guide to the Branded Content Tech Stack 2025

Speaker: Tom Jenen, CRO of Clarity Ads and formerly CRO of Brand Metrics and Polar (UK)

How do you prepare your branded content operation for a world where AI can generate anything, anywhere, at any time? In this exclusive session, Tom Jenen, former CRO of Clarity Ads, unveils a brand-new research report from the Native Advertising Institute: The Global Guide to the Branded Content Tech Stack 2025. Built on interviews with 15 leading studios and agencies worldwide and mapping over 120 tools, this global guide offers a comprehensive overview of the primary technologies powering content creation, distribution, and performance tracking today.

But this session is more than just a launch. Drawing on his industry experience, Tom will share his insights into what drives value for marketers today, and how AI and other factors are shaping the branded content landscape of tomorrow. He’ll explore why trust in publisher brands remains the north star for marketers, even in an AI-driven age, and what role humans still play in a tech-dominated future.

Whether you're choosing tools, building a stack, or wondering where to invest next, this is your roadmap to the platforms, partners, and processes that will define success in 2025 and beyond.

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