Perception Box by Freethink Creative Studio for Unlikely Collaborators

You live inside of a box. We all do. It's called a perception box and it determines how you see yourself and the world around you. You can't escape it - but you can expand it.

We explored this topic for our partnership with Big Think and Unlikely Collaborators by creating three long-form video series. By interviewing psychologists, neuroscientists and a range of celebrities, we set out to educate audiences and inspire them to change their perspective. Find out what challenges we encountered and how we delivered results that led to a large renewal.