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Four C’s of 2025: Content, Curation, Contextual & CTV

As advertisers shift toward more engaging, non-disruptive ad experiences, native advertising is evolving to leverage content, CTV, curation, and contextual targeting for better personalisation.

Moderated by Julia Linehan, CEO and Founder, The Digital Voice™

Panelists:

  • Pete Wallace, GM, GumGum
  • Minai Bui, Product Marketing Director, Samsung Ads EMEA
  • Elli Papadaki, SVP, Global Supply,  Onetag