Minai Bui

Director of Product Marketing at Samsung Ads (EMEA)

Minai Bui is Director of Product Marketing EMEA at Samsung Ads, bringing over two decades of experience across media, advertising, agency, publisher and adtech sectors. Minai is a seasoned commercial leader with proven performance in driving revenue, relationship management, product strategy and go-to-market initiatives at both a regional and global level.

As Samsung Ads’ first Product Marketer in Europe, Minai has built out and leads a team of experts in the region. Bringing with her an extensive background in product marketing and digital media at the likes of Google and Viacom, she has been instrumental in the development and launch of Samsung Ads’ AI products including Smart Outcomes, and has played a pivotal role in Samsung’s expansion into mobile data for CTV advertising.

Working in one of the fastest growing areas of the business, Minai continues to shape how Samsung brings their capabilities to market across Europe and beyond.