The Branded Interview: How to turn smart subjects into compelling video content

We often see branded content as an avenue to sell products, but it can be just as effective in selling ideas. By putting a single credible expert in front of the camera, you can dive deep into complex topics and really start to change the way your audiences think. From choosing the right topic to crafting a clear argument and guaranteeing engagement, this session guides you through the process.

You will walk away from this session knowing: 

• How to decide if this format is right for your partner
• A step-by-step guide for turning a big idea into a finished video
• Platforms and KPIs: How to optimize your content for various distribution channels and guarantee meaningful engagement