Humanising AI – how publishers can help brands make the emotional connections to really cut through

This presentation explores the science behind emotionally-connective storytelling that builds trust, shifts perceptions, and ultimately drives action – especially when more than four fifths of consumers say they must trust a brand before making a purchase. Drawing on our insights on AI and technology storytelling effectiveness, including from BBC StoryWorks’ Science of Engagement (SoE) bespoke measurement tool, we’ll share data on how emotional triggers profoundly enhance brand affinity and intent to act.

You will leave this session with: 

• The storytelling techniques that amplify effectiveness for AI and technology stories
• How marketers can identify the most resonant moments in their content to maximize impact across campaign tactics
• Attendees will walk away with new vocabulary and data-driven insights to make the case for brand storytelling as a powerful revenue driver