Cracking the Code: Selling Branded Content That Delivers

Great storytelling is just the start—selling branded content today means proving its impact, managing client expectations, and structuring deals that drive real business results. With mounting pressure on publishers, media agencies, and content studios to generate revenue, how do you make branded content an essential part of the marketing mix rather than a nice-to-have?

This session brings together industry pros who know what it takes to sell branded content that performs. We’ll dive into the strategies that actually work—from building client trust and pricing with confidence to aligning content with the KPIs that matter. Expect real talk on what advertisers want, the growing role of AI and data in sales conversations, and how to craft partnerships built for long-term success. Whether you're a publisher, creative strategist, or sales lead, you'll walk away with the insights (and edge) to close more deals—and do it smarter.