This content is for members only
Supercharge your native advertising campaign
As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.
Why NewsCorp Australia Is Betting Big on Branded Content, And How They’ve Approached Unlocking The Channel
Branded content has typically been the nice to have of media revenue, but never the star of the show. Not anymore.
In this session, Ryan Hedditch, General Manager, Commercial Audio Visual & Content at NewsCorp Australia, pulls back the curtain on how they are turning branded content from an afterthought into a core strategic pillar, and why the real growth is just getting started.
Expect honest takes on the biggest hurdles, from internal buy-in to shifting advertiser expectations. Most importantly, expect to walk away with clear, actionable insights on how to build, scale, and sell branded content in a way that delivers real results.
You will leave this session with:
- Tactics to overcome internal resistance and align stakeholders
- A clear strategy for enhancing your branded content proposition and improving the client experience
- A roadmap for integrating branded content into your commercial strategy
If you’re serious about making branded content a heavyweight revenue driver, this session is your cheat code. Don’t miss it.
