Real Life Learnings: Boosting Corporate Reputation through Custom Content

In a world where audiences may struggle to discern the value of anything, reputation is everything. But the rules of corporate reputation have changed – and will change again (and again). How do you help a client undergoing reputational challenges authentically tell their story while mitigating further damage?

As traditional earned media continues to contract and change, custom content partnerships have an increasingly important role to play in helping clients effectively communicate to target audiences, share impactful stories and improve reputation.

During this session you’ll learn:

• Factors clients may consider when choosing the right content partner for reputation building
• How to create trust with clients that leads to impactful content
• How clients are measuring success when (re)building reputation through custom content