This content is for members only
Supercharge your native advertising campaign
As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.
AI in Content Studios: What Works, What Fails, and What’s Next
AI is here. Now what?
Two years ago, Schibsted Partnerstudio jumped headfirst into AI, determined to transform their content studio. Some things worked brilliantly. Some things… not so much. In this session, Mikaela Folkestad, CEO at Schibsted Partnerstudio will guide you through their AI journey. She promises to reveal and elaborate on three quite valuable insights "what we nailed, what we totally messed up, and what every content studio should stop wasting time on".
Expect real talk, no fluff, and a step-by-step AI playbook for content teams.
You will learn:
- How AI actually fits into research & production
- The biggest AI mistakes we made (so you don’t have to)
- A blueprint for building AI into your content workflows
If you want to go from AI hype to AI results, this session is for you.
