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From Sharks to Storytelling: Making Content Marketing Worth the Click
How do you make users choose branded content instead of scrolling past it? In this session, Jonas Wikborg from Schibsted Partnerstudio shares how the team works with user value, visual storytelling, interactivity, gamification and testing to create commercial content that performs. Expect concrete examples, honest learnings — and at least one strong recommendation to go diving in Galápagos.
Three concrete audience takeaways
- 'What’s in it for me?' should guide everything.
From the front-page teaser to the article structure and final call-to-action, the user needs a reason to engage. - Hook, hook, hook - test, test, test.
Strong openings create attention, but testing tells you what actually works. - Dive Galápagos.
Because some experiences are better than any case study.
