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Do You Really Need an AI Evangelist? And Other Awkward Questions About Getting AI to Work
Every organization wants to be “AI-ready” — but the reality is often messier than the mission statement. This panel takes a clear-eyed look at what makes AI adoption succeed or stall: from overhyped roles to underdefined strategies, and from internal silos to questions of control. Less buzz, more behind-the-scenes.
Takeaways
- How to identify which AI roles your organization actually needs — and which ones might create more confusion than clarity
- Common internal blockers that stall AI adoption, and how to overcome them
- How to bridge the gap between AI ambition and execution through better structure, ownership and culture
- Practical questions to ask before launching your next AI initiative — to avoid hype traps and build real impact
Panelists
- Host: Ellen Cabrinetti, Meum, Head of Product and Tech at Schibsted (NO)
- Caroline Swärd, Head Of Operations at Bonnier News Brand Studio (SE)
- Justin Cross, SVP, Head of DDM Studios, Dotdash Meredith (US)
- Andy Sitta, Founder of Elevate (Former Head of Seznam Brand Studio) (CZ)
