Do You Really Need an AI Evangelist? And Other Awkward Questions About Getting AI to Work

Every organization wants to be “AI-ready” — but the reality is often messier than the mission statement. This panel takes a clear-eyed look at what makes AI adoption succeed or stall: from overhyped roles to underdefined strategies, and from internal silos to questions of control. Less buzz, more behind-the-scenes.

Takeaways

• How to identify which AI roles your organization actually needs — and which ones might create more confusion than clarity
• Common internal blockers that stall AI adoption, and how to overcome them
• How to bridge the gap between AI ambition and execution through better structure, ownership and culture
• Practical questions to ask before launching your next AI initiative — to avoid hype traps and build real impact

Panelists

• Host: Ellen Cabrinetti, Meum, Head of Product and Tech at Schibsted (NO)
• Caroline Swärd, Head Of Operations at Bonnier News Brand Studio (SE)
• Justin Cross, SVP, Head of DDM Studios, Dotdash Meredith (US)
• Andy Sitta, Founder of Elevate (Former Head of Seznam Brand Studio) (CZ)