Caroline Swärd

Caroline Swärd brings over 25 years of experience in Swedish media, currently serving as Head of Operations at Bonnier News Brand Studio. In this role, she oversees the production of commercial content for a diverse portfolio of Swedish titles, including prominent newspapers like Dagens Nyheter, Expressen, and Dagens Industri. Her leadership ensures high-quality content advertising that resonates with a broad audience, leveraging Bonnier News’ extensive reach across multiple platforms. Beyond her operational duties, Caroline plays a pivotal role in shaping industry standards as Chair of the IAB Sweden Task Force for Content Advertising. Throughout her career, Caroline has cultivated deep expertise in content advertising, dedicating the past decade to this specialized field. Her journey through various roles within Swedish media has equipped her with a comprehensive understanding of the industry’s evolution and the strategic insights necessary to drive innovation and growth. Her commitment to excellence and knowledge sharing underscores her reputation as a trusted leader in media and advertising.