Staying Power: How Iberdrola and Fortune Brand Studio Pivoted, Communicated, and Uncovered the Right Story

Speakers: Megan Gilbert, VP of Fortune Brand Studio (US) & Rob Alexander, Partner at Headland Consultancy (UK)

Energy storage is key to powering our ever-increasing electric world. Iberdrola Group
turned to Fortune Brand Studio (FBS) to help tell this dynamic story.

In this presentation, Megan Gilbert, Vice President and Executive Editorial Director of
FBS, and Rob Alexander, Partner at Headland Consultancy, Iberdrola’s communications
agency, will discuss the strategic partnership that led to the stunning visual storytelling
showcased in the 10-minute brand film STAYING POWER (launching May 2025). From
pitch to pivot, and from exchanging almost daily communication across the Atlantic to
coordinating aerial photography across Spain, FBS and Iberdrola with unwavering
guidance from Headland took the global Fortune audience on a behind-the-scenes tour
of Europe’s largest hydroelectric plant, a vast solar farm, and the gleaming Iberdrola
campus in Madrid.

This session will help you understand the value of highly visual storytelling in the B2B
space, the effectiveness of video as a content marketing must, the critical importance of
collaboration between a brand, a media partner, and a communications firm to navigate
evolving strategic and tactical campaign shifts, and the relationship-building that leads
to above-benchmark success metrics.

The award-winning Fortune Brand Studio team is proud to tell stories of impact on
behalf of our global clients. We’ve been on the ground all over the world—from the
California kelp forests to the highlands of Peru—highlighting companies that are
redefining business and creating a better future.

Headland Consultancy is one of the UK’s leading reputation and communications
consultancies. The fastest growing agency in the UK over the last decade we combine
corporate and financial communications with public affairs, campaigning and paid media
to build enduring, valuable reputations for our clients.

The Iberdrola Group is a global energy leader in today’s world based in Bilbao, Spain.
Iberdrola has brought the energy transition forward two decades to combat climate
change and offer a sustainable and competitive business model that creates value for
society.