Branded Content Eats Traditional Ads for Breakfast

Branded content isn’t just an alternative to traditional advertising—it’s a dominant force in today’s marketing landscape. But why does it work so well, and where does it still struggle? In this session, you’ll uncover the true strengths (and weaknesses) of branded content, learn how a strategic shift in language and positioning can amplify your impact, and explore an often-overlooked revenue opportunity that smart publishers are already leveraging. Don’t miss this chance to refine your approach and stay ahead of the curve.

You will leave this session with:

• A clear understanding of what branded content truly excels at—and where it often falls short.
• Insights on how shifting your language and positioning can strengthen your market presence.
• The hidden revenue goldmine that some publishers are overlooking.