How to Re:think Brand Storytelling with The Atlantic

Speakers: Tyler Watson, Executive Vice President, Marketing at The Atlantic

Branded content is at a crossroads. Audiences are tuning out fluff, skipping forced brand narratives, and demanding more substance from the content they engage with to help them make sense of the world. At The Atlantic, we believe that the best brand storytelling doesn’t just entertain—it clarifies complexity, provides intellectual rigor, and engages the decision-makers shaping the future.

In this session, Tyler Watson, EVP of Marketing at The Atlantic, will share how Re:think applies journalistic rigor, intellectual curiosity, and thoughtful analysis to craft brand stories that go beyond marketing to engage influential audiences and drive meaningful impact.

He’ll also pull back the curtain—strategically—on how a major structural shift in The Atlantic’s marketing team has fueled this success, breaking down silos and ensuring every function, from creative strategy to editorial to production, is aligned behind a single mission: creating content that actually matters.

You’ll walk away with:
 

• A framework for crafting brand stories that offer clarity in complexity—whether in
  business, healthcare, policy, or leadership
• Why the best branded content starts with intellectual rigor, not marketing goals
  How we leverage journalistic techniques to build narratives that audiences actually
  engage with
• Why breaking down internal silos leads to more impactful storytelling

If you’re ready to create branded content that cuts through the noise and delivers real impact, this session is for you.