How to Keep a Great Branded Content Idea Alive

From the beginning of a project through to execution, there are so many cooks in the kitchen: creatives, strategists, clients, production companies. And so many hurdles: squeezed budgets, scrunched timelines, alignment with brand initiatives, etc. Through stories of their own, panelists will share their experiences and learnings — good and bad — of how to create bold, exciting branded content despite all the challenges.

This panel will be moderated by: Kaylee King, Managing Director at Special Operations 

Panelists: 

• Kristine Francisco, Vice President for Design at Forbes Content & Design Studio
• Bria Bell, Vice President on the Payments — Industry Engagement Marketing team at J.P. Morgan Chase
• Alexander Hill, Executive Producer at USA Today
• Alex Koenig, I Creative Director & Brand Strategist | Consultant