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Breaking Through The Inbox
In the age of Substack, your audience is increasingly turning to their inboxes for the latest news, information and insight. There’s a strong role for branded content in this model, but email is a medium fraught with challenges. People will accept branded email if it is valuable and practical, but if you deliver just another email promotion, they’ll quickly click “unsubscribe.”
This session, featuring two “email-first” publishers, will deliver best practices in branded email.
Panel Host: Stuart Feil, renowned branded content personality and former vice president of branded content at AdWeek will be moderating this panel.
Panelists:
- Ryan Aspell, VP of Brand Strategy at Morning Brew Inc
- Melissa Turner, VP of SmartBrief/Future B22
